eCommerce Email Strategist

Groove Commerce is one of the nation’s premier #eCommerce agencies. Our team is focused on being a true strategic partner with our clients. Voted one of the “Top 15 Best Young Companies to Work for in America,” we provide generous employee benefits, team outings and a fun-loving culture uniquely created by “Groovers” themselves. We also do cool sh*t every day...

We are currently seeking an eCommerce Email Strategist with hands-on experience in email campaign production and management to help build effective email programs for Groove Commerce’s clients. At Groove Commerce, you’ll be responsible for overseeing all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. You should be able to answer key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions turn into conversions.

Who Are You? 

The perfect cross-section of creativity and strategy. You have at least 3+ years of hands-on experience in email marketing, and an understanding of how email efforts interact with other marketing channels. You have expertise in email best practices, including segmentation, deliverability, A/B testing, copy and design approaches. You have a way with words when it comes to resonating with customers, and the ability to stay relevant by staying up to date with the latest trends. 

What We Need You to Do:

• Learn and leverage a variety of Email tools/platforms like HubSpot, Klaviyo, etc.
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective customers
• Collaborating with graphic designers to improve the appearance layout of outputs
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement and reporting
• Use data to continuously test, measure and optimize the email marketing program
• Manage day-to-day account activity and client deliverables
• Educate clients and internally on best practices and overall education of email marketing
• Be a self-starter and team player
• Partner and collaborate cross-functionally with SEO, social media, content and creative teams
• Provide benchmark and tracking reports to Account Managers, Clients and Search Team on KPIs
• Teach and learn in a collaborative environment on Digital Marketing best practices and tools to grow and flex your expertise
• Acquire and maintain certifications in our various platforms.

About You:

• Bachelor’s Degree or equivalent
• 3+ years of experience executing organic search campaigns
• Must have agency experience
• Experience in email marketing production and end-to-end campaign management
• Hands-on experience with email platforms such HubSpot and Klaviyo 
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Working knowledge of HTML/CSS for email coding
• Deep knowledge and passion for technology, digital marketing, and innovation
• Presentation capabilities and comfort meeting with clients and team members in person and via Zoom
• Ability to manage time effectively and responsibly to get tasks done in a timely manner
• Strong understanding of Google Analytics, and reporting tools
• Experience in Google Suite
• Must have the ability to work in a fast-paced environment
• Additional online marketing experience a plus (SEO, social, email, etc)




**Bonus points if you already have basic knowledge of HTML and are HubSpot Certified!

About Groove Commerce:

We LOVE our Groovers... 100% Paid Benefits, Paid Vacation, Continuing Training, and Education and Social Events are ALL foundations of our culture.

Groove Commerce embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

Learn more about our philosophy, benefits, and team at https://www.groovecommerce.com/careers/

Do we have you interested? Submit your resume, cover letter, and LinkedIn profile at the link below! Incomplete applications will be automatically rejected.