Ecommerce Marketing & Brand Manager

Company Description

Reach Plc have big plans for 2024!! Do you want to be apart of an exciting and growing Ecommerce team! 

We are recruiting for a skilled Marketing and Brand Lead with a passion for Ecommerce to join our growing Ecommerce team.

This is a multidisciplinary role where the primary purpose is to take ownership of the (soon to be launched) Yimbly Marketplace brand, its marketing strategy and return on investment. From its creation/evolution, implementation to continuous delivery/improvement.

Reach Plc is the UK’s largest commercial news publisher, home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers The Mirror, Daily Express and OK! Liverpool Echo, MyLondon, Birmingham Live and the Manchester Evening News. 

48 million people in the UK & Ireland choose us for news, entertainment and sport, every month.

Job Description

You’ll be working closely with inhouse and some external teams to deliver these initiatives but also have the ability and attitude to take on the delivery of some of these yourself where appropriate. We are looking for someone with a flair for marketing and creativity but in the detail around data, analytics and tracking.

Working to a set of agreed KPIs across standard metrics such as CPA, LTV, CR, ROAS. Across core marketing channels; Reach print and digital, Meta, Google, Tiktok, Social, influencers, email & SMS. Accountability for the monthly marketing budget, ensuring it’s spent effectively for maximum ROI.

• Ambassador of the Yimbly brand, ensuring it is correctly represented across all channels
• Ownership of the overarching Strategic Marketing and Promotions Calendar and how this is represented across all marketing channels.
• Accountable for the marketing budget, ensuring it’s spent wisely & in areas it will deliver the monthly/annual targets
• Shared Ownership of the Strategic Marketing and Promotions Calendar, ensuring we have clear line of sight on what marketing activities are happening & when
• Accountable for briefing design teams to ensure all marketing assets are available in advance of activities/activation. I.e. print, digital, Meta, email, website
•  Responsible for expanding our Influencer activity alongside the creation & rollout of its strategy
• Accountable for expanding our organic social activity alongside the creation & rollout of its strategy
• Ownership of our CRM strategy ensuring timely, informative & valued communication at every touchpoint
•  Responsible for clearly articulating our marketing plans and results to key stakeholders

Qualifications

You will be detail-oriented with strong organisational and people management skills. Have the ability to work well to deadlines in a changing environment and perform multiple tasks effectively and concurrently. Demonstrated ability to manage and build great relationships with both internal and external stakeholders 

Further skills required:

• Self-motivated, results driven and passion for retail & digital industry
• 5+ years’ experience in Ecommerce Brand & Marketing 
• Managed partner agencies to budget and to target for paid activity
• Solid experience of campaigns across; Google Ads, Google Analytics, Meta Ads Manager, TikTok Ads Manager & ESP/CRM.
• Desirable technology experience; SEO, Shopify, Klaviyo, Yopo, Canva, Adobe Suite, Later.

Additional Information

We can offer a competivie salary + 20% bonus for this role. 

Plus, as part of the Reach family you’ll have access to a brilliant range of benefits, including:

• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• Help saving for your retirement - you can join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Members of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior manage

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.