eCommerce Marketing Manager

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for executing marketing efforts to gain new customers and maintain current subscriber base. Owns marketing campaigns end to end and communicates results across teams and to leadership. Makes data driven decisions to improve the customer experience in the dotcom sales channel. Utilizes data visualization and analytics tools to showcase sales channel performance. Serves as marketing contact for employees and outside vendors. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Serves as subject matter expert and provides guidance to employees as required. Develops process and procedures to drive department efficiencies. Assists in development and meeting of, departmental budget.

Job Description

Core Responsibilities:

• Owns paid search, retargeting and email campaigns including reporting, documentation and project management.
• Interfaces with cross functional teams to manage ecommerce tests and results, regularly communicating status to stakeholders.
• Executes and communicates ecommerce reporting on a weekly and monthly basis to be shared with internal teams and leadership.

• Works cross-functionally to create and automate foundational and supporting dashboards with scalable reliability and the end users' experience in mind.
• Drives department efficiencies through building and enhancing internal processes.
• Effectively communicates analysis process and findings via oral, written, and visual communication
• Advanced Excel and Adobe Analytics knowledge
• Effectively manage competing priorities through planned and ad-hoc requests
• Partners with HQ partners to create and validate sales performance reporting. Manages expectations through active communication, prioritization, and follow-through with stakeholders.
• Other duties and responsibilities as assigned.
• Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
• Develops and maintains demographic and other market data as needed in order to support marketing goals.
• Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.
• Creates reporting to measure success of marketing programs.
• Assists with maintaining and improving ongoing marketing programs, analyses and reports.
• Develops new ideas and communicates potential uses for analytics across the business.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.