Team: General
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Principal E-Commerce Marketing Manager - REMOTE. In this role, you will shape the strategic direction of small business customer acquisition campaigns by developing effective campaign concepts and leveraging data-driven insights. You will focus on the 'what' and 'why' of the campaigns, ensuring a strong alignment with digital commerce trends. Your expertise will guide the execution of high-volume, fast-paced campaigns, necessitating strong stakeholder engagement and project management capabilities. This position requires profound knowledge of e-commerce marketing, particularly in developing offers and engaging target audiences.
Accountabilities
Define strategic direction for acquisition campaigns focusing on target audience segmentation and messaging.Utilize customer data and market research to inform campaign strategies.Develop compelling narratives that resonate with target audiences.Manage project timelines and presentation materials for senior stakeholders.Optimize promotional offers to drive customer acquisition effectively.Analyze offer performance and recommend data-driven improvements.Collaborate with stakeholders to align promotional offers with business goals.Provide detailed audience insights for effective campaign targeting.Direct campaign creative to align with brand guidelines.Work with digital channel leads for seamless campaign execution.Stay updated on industry trends and competitor activities.Requirements
Bachelor's degree in marketing, business, or a related field.10+ years of experience in e-commerce marketing, especially in campaign strategy.Strong understanding of digital e-commerce experiences, preferably in the financial sector.Ability to analyze customer segmentation and audience targeting.Competency in data visualization tools such as Tableau or Google Looker Studio.Proficiency with Google Suite, including Slides and Sheets.Proven ability to create compelling campaign concepts and strategies.Strong analytical and problem-solving skills.Excellent communication and collaboration skills.Ability to translate data insights into actionable marketing strategies.Understanding of digital marketing channels and their role in customer acquisition.Benefits
Competitive salary range: $148,000.00 - $169,100.00.Eligibility for commission and bonus based on role.Comprehensive health, dental, and vision insurance.Retirement savings plan with employer contributions.Generous paid time off and work-life balance initiatives.Health savings and flexible spending accounts.Life and disability insurance coverage.Tuition reimbursement for continued education.Supportive and dynamic remote work environment.