eCommerce Marketing Specialist (contract)

The Role: 

This person will be reporting into the Senior Manager, eCommerce to work on the direct device business.

The Person: 

 You will be responsible for:  

• Developing ongoing sales and site performance analyses and providing ongoing reporting and insights to be leveraged cross-functionally 

• Using Google Analytics, Shopify Analytics, Tableau, and other measurement tools to report weekly on performance metrics. 

• Working with the Senior Manager, eCommerce to identify areas to increase site and sales performance and make recommendations based on data 

• Working with the Shopify Developer to manage and make updates to the eReader storefronts within Shopify, including within the Shopify Interface and Apps 

• Assist with merchandising the website, including product listing pages and accessories 

• Manage the eReader bulk purchase program with support from Senior Manager, eCommerce 

• Working with other teams within Marketing (CRM, Brand, SEO, Performance) to brainstorm and execute marketing campaigns driving eReader and accessory sales 

• Working collaboratively with teams across Kobo including Product, Supply Chain and Customer Care to maintain a top-tier eCommerce experience for customers 

• Stay up to date on trends and developments within the eCommerce space 

The Skillset: 

Required: 

• 2-3 years in a marketing role with a focus on eCommerce or website management 

• Experience in website management (i.e. Wordpress, Shopify, etc.) 

• Comprehensive understanding of digital advertising and the eCommerce customer journey. 

• Proficient knowledge of online measurement and performance indicators, ability to analyze campaign data and discern insights. 

• Experience working with creative teams to guide and create visual and copy assets. 

• Experience working with partners, clients, and cross-functional teams. 

Nice to Haves: 

• Google Analytics certifications. 

• International marketing efforts are an asset. 

• Excellent communication skills, client-service, or account management experience is an asset. 

• Project management and organization skills are an asset 

• Foreign language skills (French, Spanish, Italian, Dutch, etc.) or localization experience an asset. 

The Perks:

• Flexible hours and hybrid remote working environment
• Subsidized in-office lunches
• Full benefits starting from your first day
• Paid volunteer days, unlimited sick days, and 3% RRSP matching
• Monthly commuting & internet allowance
• Flexible health spending account
• Talent and development training budget
• Free Kobo eReader + free weekly eBook or audiobook
• Frequent Lunch-and-Learns speaking series
• Regular Kobo Tech University sessions
• Regular staff events (trivia, happy hours, summer and holiday parties, etc.)
• Maternity/paternity leave top up

About Rakuten Kobo Inc.

Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative e-reading services offering millions of eBooks and audiobooks to more than 30 million customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning eReaders, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. An information received related to accommodation needs of applicants will be addressed confidentially. Rakuten Kobo would like to thank all applicants for their interest in this role, however only qualified candidates will be shortlisted.