Ecosystem Marketing Lead, Samsung

Introduction
The Ecosystem Marketers for Strategic Partnerships are responsible for ‘sell to’ ‘sell with’ and ‘sell through’ to scale IBM Technology and Consulting business growth. The Ecosystem Marketer for Strategic Partners has deep knowledge of their Strategic Partner as a client and knowledge of our joint go-to-market offerings. They are Product Marketers who can build and execute a go-to-market plan against key performance indicators. The ideal candidate has strong partner marketing and communications skills. They help set the strategy for demand generation programs co-create marketing plans with Strategic Partners. They are responsible for the execution of new programs leveraging the broader marketing and communication organization.

At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

• Leads Marketing Strategy end-to-end Go to Market planning execution and performance for Salesforce. ( This role requires 2-3 trips to New York City annually )
• Understands Samsung and IBM product offerings and the market demand
• The candidate will be responsible for owning and nurturing key business and marketing relationships across IBM and Samsung. Connecting IBM sales product marketing and communications teams to execute the Go-to-Market plans for top revenue-generating business priorities such as IBM Consulting watsonx and Red Hat Open Shift
• Aligns and builds deep relationships with Ecosystem and IBM Consulting Managing Directors
• Influences and drives the integration of first-of-a-kind partnership offerings into both Samsung and IBM brand messaging content events & demand engines
• Leverages data to build unique client journeys and product messaging for joint offerings
• Partners with field marketing/top account marketing to think outside the box for Salesforce inclusion CXO programming
• Collaborates with GEO marketing leads to align on the strategy product messaging content and events
• Builds enablement for digital sellers for joint offerings
• Provides marketing outcomes and learnings to the business
• Drives the execution of the GTM plan to hit desired quarterly outcomes

Required Technical and Professional Expertise

• Experimentative – working quickly to pilot succeed/fail fast and scale what works
• Has an external market view (outside in) is a strong communicator and demonstrates the ability to motivate teams that do not report to you with data and a Point of View
• Highly collaborative – able to represent the ecosystem in meetings and discussions with sales and product teams building effective teaming relationships within ecosystem marketing and other marketing and business areas.
• Six to Ten years of Product Marketing or Partner Marketing experience
• This is a Hybrid role attendance at the office will be required only 3 times per week.

Preferred Technical and Professional Expertise

• Your ability to articulate the client and buyer journey is critical for scaling into the broader IBM Awareness Consideration and Demand teams.
• Prior experience working in a large B2B technology company is a sales product or marketing capacity.
• Someone who is curious who is not afraid to try new things and fail and share the learnings with the broader teams
• This individual must be a self-started needing limited guidance.