Ecosystem Product Marketing Manager for embeddable AI

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
The Ecosystem Product Marketing Manager will be responsible for the activation and engagement of partners that embed and build commercial solutions with IBM technology – with focus on AI: create the Marketing Business Plan develop messaging and storyline personalized for software companies building commercial solutions and companies embedding IBM tech create content and assets relevant for each journey step develop the value proposition topics research and identify the right audience gain competitive insights.

Ecosystem Product Marketing Manager:

• Understands ecosystem and partnership models: mainly software companies building commercial solutions and Technology Partners (OEMs) to engage and go to market with this type of companies.
• Knows how to position AI for different audiences and roles groups (eg: startups SW development companies that build and sell commercial solutions).
• Creates a compelling and personalized storyline about the benefits of AI/ IBM Technology to convince companies to adopt and embed.
• Innovates in approaching different tactics to target potential software companies building commercial solutions in embedding and building with IBM’s technology and become advocates of IBM.
• Manages Ecosystem’s global growth scaling what’s working doubling down where growth exists and experimenting with new concepts where growth is slow.

Our IBM value proposition for software companies building commercial solutions: Accelerate your business growth and innovate with IBM. Partner with us to elevate your solutions with IBM hybrid cloud and AI technology. Expand into new markets by making the most of IBM’s global reach network of large enterprises and established go-to-market tools and strategies that can help amplify your sales.

Outcomes to be successful:

• Increased number of new partners leads
• Increased number of transacting partners
• Contributing to business results and revenue achievement and growth yty

This is a hybrid role attendance to the office will be required only 3 times per week.

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Required Technical and Professional Expertise

• Proven 3-4 years of experience in product marketing product management or related roles preferably in the technology industry
• Proven experience in ecosystem channel partnership models in B2B
• Experience in understanding and working with AI technologies passionate about AI
• Ability to own a project or multiple projects simultaneously and independently from conception to execution and ability to meet deadlines.
• Comfortable working in a cross-functional global organization with teammates residing in other time zones.

Preferred Technical and Professional Expertise
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