Ecosystem Program Marketing Manager

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
The Ecosystem Program Marketing Manager for Build Partners (startups ISVs SW development companies companies with commercial solutions) will be responsible for the activation engagement and growth of partners that embed and build commercial solutions with IBM AI (watsonx) technology: support ISVs community engagement and growth thru marketing activities find new routes of growing the ecosystem of new partners thru distributors’ recruitment and activation tactics leverage the venture capital opportunities and collaboration for reaching out startups to embed IBM AI technology gather and leverage feedback from partners to optimize IBM Partner Plus program create and adjust marketing programs that support partners’ growth support the partners inclusion as an audience in IBM’s marketing strategy and tactics.

Outcomes to be successful:
Increased number of transacting partners
Increased engagement of partner community
Revenue growth of engaged partners

Ecosystem Program Marketing Manager:

• Understands ecosystem and partnership models: mainly Independent SW Vendors SW development companies and startups to engage and co-sell/ go to market with them.
• Manages Ecosystem’s global growth scaling what’s working doubling down where growth exists and experimenting with new concepts where growth is slow.
• Works as part of an agile squad and team to rapidly improve the partner experience constantly piloting and globally scaling new ways to engage.
• Innovates in approaching different tactics to grow the partners embedding and building with IBM’s AI technology and become advocates of IBM.
• Able to work as part of a complex and multicultural team working alongside sales product marketing offering teams other program managers.
• Is passionate about technology mainly AI and what it can do – eager to help others benefit from what’s possible.
• Translate business objectives into world-class marketing experiences with committed outcomes for the business.
• Is eager to get things done and takes accountability for success and learnings.

This is a hybrid role attendance to the office will be required only 3 times per week.

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Required Technical and Professional Expertise

• Fluent in English.
• Marketing experience a plus ecosystem/ channel marketing experience.
• Extensive experience in working with different types of partnerships (startups SW companies distributors venture capitalists etc.).
• Applies program & project management skills.
• Applies creative thinking and innovation skills.
• Collaborates and builds relationships in a matrix environment.
• Ability to own a project or multiple projects simultaneously and independently from conception to execution and ability to meet deadlines.
• Comfortable working in a cross-functional global organization with teammates residing in other time zones.

Preferred Technical and Professional Expertise
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