Ecosystem Program Marketing Manager for Build GTM

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
Our IBM value proposition for Independent Software Vendors ISVs partners: Accelerate your business growth and innovate with IBM. Partner with us to elevate your solutions with IBM hybrid cloud and AI technology. Expand into new markets by making the most of IBM’s global reach network of large enterprises and established go-to-market tools and strategies that can help amplify your sales.

The Ecosystem Program Marketing Manager for Build will be responsible for the activation and engagement of partners that embed and build commercial solutions with IBM technology: support development and amplifying strategies for Build partners references and stories develop and support a strategy to increase & promote ISVs’ solution listings create and find new GTM routes for ISVs improve GTM benefits under Partner Plus program be the Tech Broker marketing strategist as a new route to recruit and create demand for ISVs.
The successful Ecosystem Program Marketing Manager:

• Understands ecosystem and partnership models: ISVs and MSPs to engage and co-sell with these type of companies.
• Manages Build’s global growth scaling what’s working doubling down where growth exists and experimenting with new concepts where growth is slow.
• Works as part of an agile squad and team to rapidly improve the partner experience constantly piloting and globally scaling new ways to engage.
• Innovates in approaching different tactics to target potential ISVs in embedding and building with IBM’s technology and become advocates of IBM.
• Able to work as part of a complex and multicultural team working alongside sales product marketing offering teams other program managers.
• Is passionate about technology and what it can do – eager to help others benefit from what’s possible.
• Translate business objectives into world-class marketing experiences with committed outcomes for the business.
• Is eager to get things done and takes accountability for success and learnings.

Outcomes

• Increased number of transacting partners for Build
• Contributing to business results and revenue achievement and growth yty

Required Technical and Professional Expertise

• Applies program & project management.
• Applies creative thinking and innovation.
• Collaborates and builds relationships in a matrix environment.
• Ability to own a project or multiple projects simultaneously and independently from conception to execution and ability to meet deadlines.
• Comfortable working in a cross-functional global organization with teammates residing in other time zones.
• This is a Hybrid role attendance to the office will be required only 3 times per week.

Preferred Technical and Professional Expertise
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