eCRM Marketing Manager (f/m/d)

Purpose of Position

We are looking for someone to help grow and develop our email marketing activity. You will be responsible for supporting our eCRM specialist to build targeted and segmented email communications across the entire client lifecycle, from prospect to launch through to maturity and advocacy.

You will also help grow and maintain our business through marketing automation working with our new business, operations and client services teams to help build compelling and engaging campaigns that both acquire business and engage existing customers across all sectors and segments.

This is a great opportunity for an ambitious individual, keen to join a business investing heavily in email marketing.

Key Tasks

• Use Pardot to create, test and deploy single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and customer segments
• Build and develop audience segments, maintain the email database, develop new distribution lists based on emerging client demands.
• Take ownership for the deployment of local e-mail campaigns in all markets
• Support the business with newly launched customer offers
• Provide ongoing support to the eCRM specialist and technical marketing team
• Provide campaign performance analysis and help build reports
• Support the wider marketing team with email marketing and advise on best practices
• Develop and maintain responsive e-mail templates and troubleshoot issues
• Test, analyse and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.
• Partner with the marketing team to manage and optimize the design concepts, content and layout of all email communications
• Ensure brand consistency in image and voice in all email touch points including marketing and nurture communications

Skills & Expertise

To be successful you will need to meet the below requirements.

• Previous experience in a CRM / digital marketing role
• Some hands-on experience within marketing automation programmes
• Educated to degree level
• Proficient in evaluation and reporting
• Excellent written and verbal communication skills
• Outstanding attention to detail
• Experience of Pardot, or similar marketing automation tool

You will be expected to have some experience of delivering successful and targeted email campaigns in a B2C or B2B environment.

Our Offer

• Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves. Enjoy "Intensive working hours" in July and August where you will be scheduled 7 hours.
• Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
• Welfare: We provide you with private health insurance (Sanitas) that covers several types of health, vision and dental treatments. Furthermore, you can request to receive part of your salary on payment in kind for transportation, food, childcare, etc.
• Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
• Remote Working Allowance: You will receive a monthly allowance to cover a part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
• Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program.

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.

At Awin, we are committed to complying with all relevant labour regulations, including Royal Decree 901/2020. This decree is fundamental to us, as it reinforces our commitment to equal employment opportunity and diversity in the workplace. For more information on how we comply with this decree and our inclusive hiring policies, please see https://www.awin.com/es/diversity

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