Edge AI Marketing Specialist
Job Description
Job Details:
Job Description:
AI Everywhere Starts with Intel.
Intel is on a transformational journey to accelerate AI deployment from Cloud to Edge with next-generation Intel innovations, building stronger connections through outcomes-based storytelling with enterprise and OxM/xSV ecosystem tech C-Suite, AI application developers, AI solution architects, data scientists, operational technology (OT) and line-of-business (LOB) decision makers.
As part of this opportunity, Intel's Network and Edge Marketing Team, within the Global Marketing Group, is looking for a bold, energetic and customer-obsessed marketer to coordinate marketing communications, including creative assets, messaging architecture, storytelling platforms to support global/regional AI audience evangelism and community-building and -engagement programs that build and help exponentially grow authentic and credible affinity and advocacy for Intel and Intel products and tools (i.e. OpenVINO) among AI inference audiences through direct outbound campaigns and linkages with partner marketing strategies, activation programs and initiatives.
As a storyteller, content strategist and creative maven, you will lead the coordination of messaging frameworks, contributing to creative strategy and asset development, media and program engagement strategies and tactics.
This position resides in Network and Edge - Global Solutions and Services Marketing team (Global Marketing Group) and works closely with the global brand and creative teams, Network and Edge Group (NEX) product marketing and developer evangelism teams, NEX and datacenter marketing strategy and partner marketing leadership, and sales, and marketing programs across speakerships (offline and online), social media, digital platforms, community and sponsorship programs, and other partnerships.
A successful candidate will be responsible for:
- Development and localization support of creative assets and messaging (tools and templates, video, animation, photography, graphic design, etc.).
- Guide country marketing program managers and external Agency teams to localize messaging, creative, and activation program support.
- Develop a deep understanding of Intel technologies and communication vehicles across regions to help shape marketing/communications strategy.
- Develop and maintain strong relationships with product marketing, regional marketing, business unit marketing and HQ marketing strategy leads.
- Partner with marketing teams to align on objectives, programs, OKRs-KPIs and reports to execute on creative briefs and agency partners.
- Manage approvals, feedback, and input from multiple stakeholders.
A successful candidate will demonstrate:
- Fluency with artificial intelligence technologies and topical industry trends and opportunities
- Fluency in B2B and B2B2C marketing, with emphasis on technical decision maker and developer audiences
- Broad skill set, with experience in marketing communications spanning digital-first mediums including .com and social, virtual event production, as well as traditional mediums including video and print.
- Ability to understand and translate marketing objectives and strategies clearly and concisely in partnership with external agencies.
- Ability to manage and prioritize multiple projects and manage stakeholder expectations.
- Must be a natural communicator with strong written and presentation skills.
- Willing to develop and maintain strong relationships across teams and with external partners.
- Must have strong leadership skills.
Qualifications:
You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship.
Minimum Qualifications:
- Bachelor's Degree in Marketing, Business Administration, Communications or related field.
- 7+ years of marketing, advertising or branding experience in:
- B2B/B2C marketing communications and/or branding professional experience.
- Experience developing a compelling brand narrative that excites, persuades and enlists highly technical audiences.
- Track record of implementing strategic, proactive, innovative communications programs with outstanding results.
- In lieu of In lieu of 7+ years' experience within Marketing: 5+ years of experience in Marketing + MBA.
Job Type:
College Grad
Shift:
Shift 1 (United States of America)
Primary Location:
US, Arizona, Phoenix
Additional Locations:
US, California, Folsom, US, California, Santa Clara, US, Oregon, Hillsboro
Business group:
Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide
Posting Statement:
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
Position of Trust
N/A
Benefits:
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html
Annual Salary Range for jobs which could be performed in
US, California:$123,139.00-$203,801.00
Salary range dependent on a number of factors including location and experience.
Work Model for this Role
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.
Date Posted
03/19/2024
Views
18
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