Editor

The Role
We are looking for a new Editor for Startups.co.uk, a leading digital content resource for UK businesses. You'll lead the development of the Startups brand by building its reputation and profile in the market, generating and publishing creative content ideas, and shaping and executing a successful strategy.
Your objectives will be to grow website visitors and engagement among our target audience and to support and drive commercial growth from our lead generation and affiliate business models.
What we're offering you:

• Summer hours
• Competitive holiday benefits (25 days a year paid holiday, plus 8 bank holidays)
• Work from anywhere for 2 weeks a year
• Life Assurance to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• Free breakfast when in the office

Our Team
The Brands team is responsible for growing the organic performance of our brands such as Startups.co.uk, Expert Market, Startups, Tech.co and Website Builder Expert.
The department consists of:

• Content team - responsible for creating and delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.
• Audience team - responsible for delivering audience development strategies that grow the reach and visibility of MVF's brands. The team comprises SEO and Campaigns (link acquisition) teams.
• Insight team - responsible for conducting in-depth research into key subject areas and target audiences, with the aim of building brand authority and trustworthiness as well as key client relationships.

Responsibilities:

• Own and drive the content strategy for Startups.co.uk. Devise a brand strategy to achieve or exceed business targets.
• Own the commercial performance of the site and ensure targets are hit.
• Have ownership of the website and build a roadmap with functional teams (SEO, CRO & Tech) outlining initiatives to deliver strategy via key milestones.
• Communicate roadmap & strategy to key stakeholders.
• Use data from Google Analytics and keyword research and tracking tools to develop the content strategy.
• Create and commission briefs for new articles, updates and re-writes for the content team to deliver.
• Present regular updates on performance.
• Monitor performance and progress of initiatives.
• Coordinate brand and functional team to ensure efficient workflow delivery.
• Drive momentum on projects and ensure clear communication between all contributors.
• Demonstrate deep knowledge of industry niche and vertical landscape, trends and market forces.
• Work with MDs, Commercial Directors, and key clients to build customer success into strategy.
• Work with the Design teams to create new innovative page designs that improve user experience and have a positive impact on the website's engagement metrics.
• Act as the Product Owner for the Startups.co.uk brand.

What Success Looks Like:

• Content strategy drives increased volumes of high-value organic audience
• Commercial strategy achieves core business goals
• Performance meets or exceeds targets
• Long term brand vision is well balanced with short term performance
• Most effective levers to accelerate performance identified and actioned
• Brand team is extremely motivated and output is high

Our Ideal MVFer:

• Experience in B2B content and a wealth of industry contacts, ideally within the business/startups space
• Proven content strategy experience, with time in a leadership role
• Proven track record of developing innovative original content
• Proven experience managing a website and growing organic traffic and revenue
• Deep understanding of many types of content - product reviews, how to guides, breaking news, features, investigative, trends etc.
• A good understanding of how organic search and social media work
• Proven history of working collaboratively - and successfully - across departments, including Product & Tech, Data, Sales, Marketing, Outreach & PR
• Acting as a brand evangelist who understands the mission and core values of MVF and is able to represent its sites across TV, digital, radio, and other public forums
• Ability to interpret data, audience insights and analytics to inform coverage decisions and meet goals
• Highly driven and motivated