Email Automation Strategist

Job Summary:

As the Technical Strategist, Email Automation at Hello Alice, you'll revolutionize our approach to connecting with small business owners, ensuring they discover the right resource at the right time. We operate at a fast pace, but we're smart about it, and believe in achieving measurable results through creative, authentic strategies.

Role and Responsibilities:

Here's what you'll be working on day-to-day, but as a nimble organization that puts our small business community at the forefront, flexibility is key, and other responsibilities may arise.

• Manage the entire email operation cycle: target setting, optimization, scheduling, and coordination with the creative team.
• Optimize existing owner touch points by collaborating with teammates on content, cadence and design.
• Utilize Salesforce Marketing Cloud to build customized and automated user flows leveraging user and business data.
• Segment automated email flows according to user profiles and event data, with attention to crossover journeys and strategic prioritization of communications.
• Evaluate existing ESP and where there needs to be integrated tools and services so our email communications can scale.
• Provide reporting, actionable insights and adapt to refine performance to meet organization wide KPIs.
• Develop and implement a coordinated testing strategy to consistently iterate on email performance.
• Coordinate with product stakeholders to develop email communications for launch of new products and services, with a focus on automation and consistent improvement.
• Serve as a technical liaison to Email Specialist and Performance Marketing Manager to discuss strategic prioritization with respect to email automation.

Required Skills and Experiences:

• BA degree or related experience.
• 3-5 years of proven experience utilizing email as a performance marketing tool
• Expertise with Salesforce Marketing Cloud integration and optimization
• Experience within a growth stage, consumer-facing tech company desired
• Highly technical marketing experience, specifically with respect to customer segmentation and targeted marketing outreach
• Proficiency in marketing automation technology
• Excellent written communication skills with experience working and building relationships cross functionally
• Excellent analytical skills and ability to provide actionable insights from data.

About Hello Alice:

Hello Alice is a free, multichannel platform that helps businesses launch and grow. With a community of over 1 million business owners in all 50 states and across the globe, Hello Alice is building the largest network of owners in the country while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies, and institutions looking to serve small- and medium-business owners to ensure increased revenues and promote scale. A Latina owned company, founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners including women, people of color, veterans, and everyone with an entrepreneurial spirit. To learn more, visit helloalice.com, as well as Twitter, LinkedIn, Instagram, and Facebook.

Hello Alice is a fully remote team, so all United States locations are considered.

Hello Alice is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

www.helloalice.com // Twitter // Facebook // Instagram // LinkedIn