Email Copywriter

Introduction
Your mission is to write clear impactful copy that stands out and motivates people to act. The ideal candidate seamlessly blends personality with product or service benefits often distilling detailed information into as few words as possible.

Your Role and Responsibilities

• Write and edit copy for different digital environments with a focus on email
• Collaborate with the Product Manager Content Manager and cross-functional teams to ensure copy is clear impactful and meets both user and business needs
• Work with internal teams and participate in all stages of the creative process from brainstorming to concept development to providing final deliverables
• Write fresh creative email copy that engages the desired audience and drives conversion
• Stay updated on appropriate style guidelines and IBM brand voice
• Stay ahead of emerging marketing trends
• Own your business area completing your projects on time with a high degree of autonomy and attention to detail
• Be a proactive communicator with a positive attitude
• Receive and implement feedback effectively
• Embrace the tone and personality of the IBM brand and bring it to life in new exciting ways
• Have fun and be creative

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Required Technical and Professional Expertise

• 3-5 years of marketing or copywriting experience with an emphasis on product marketing
• Bachelor’s degree or equivalent experience in English Journalism Creative Writing or Advertising
• Previous experience in creative copywriting for marketing campaigns a plus
• A strong portfolio demonstrating your ability to write for different brands and channels
• Bilingual preferred (must speak read write fluent English)
• Well-rounded writing background including email video web and digital
• Self-editing ability to fine-tune impactful copy in as few words as possible
• Familiarity simplifying complex terms or ideas into casual everyday language
• Ability to receive feedback and use it constructively
• Excellent verbal presentation and written communication skills
• Enthusiasm for software AI and tech

Preferred Technical and Professional Expertise
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