Email & CRM Client Strategist

We are looking for an experienced Email & CRM Client Strategist to join our expanding CRM team. This position will work with our Fortune 500 clients to develop, refine, and implement advanced email marketing initiatives. The Email & CRM Client Strategist will work closely with our team of email marketing specialists to ensure we execute all facets of our client’s email initiatives. The position is hands-on in developing email strategy, analyzing performance metrics, and managing deliverability. The Email & CRM Strategist is responsible for managing client expectations and communicating timelines for all internal team members. 

WHAT YOU'LL DO: 

• Develop comprehensive strategic roadmaps to achieve the client's core goals and to account for existing opportunities for optimizations and deploying new strategies for their email marketing campaigns.
• Guide the client through the strategic roadmaps, seek approval, and revise the strategy based on client feedback, direction, and priorities.
• Communicate the roadmap, deadlines, and resources needed to cross-functional team.
• Monitor key performance indicators to provide evaluation and recommendations for new and existing client email messages, journeys, and automation.
• Work side by side with the email marketing specialist, email developers, and creative services to maximize the return on our client's investment in our email management services.
• Gather and deliver all reporting and data to the client, highlighting the value of DMi's services and noting client progress 

WHAT WE’RE LOOKING FOR: 

• You have 3+ years managing b2c email marketing campaigns, including Automated flows (welcome series, browse & cart abandon, post-purchase, etc.), Audience segmentation, Personalization, Open and click Rate Optimizations
• You have extensive experience building and optimizing journeys in one of the following Email Service Providers (ESP): Salesforce Marketing Cloud, Iterable, Emarsys, or Braze
• You’re extremely comfortable leading calls and communicating via Zoom/Teams 
• You have managed large-scale projects that involve several teams and are able to manage expectations internally and externally
• You have excellent communication skills -both verbal and written
• You’re proficient in Excel & PowerPoint
• You are responsive and meet requested deadlines
• You have a positive attitude and a strong internal motivation to get the job done and done well
• You have a bachelor’s degree 

Salary $85,000 - 95,000