Email / CRM Manager

• CRM & Lifecycle Strategy
  • Execute and evolve Mixbook’s CRM strategy across onboarding lifecycle transactional reactivation and loyalty programs.
  • Implement and optimize segmentation targeting and personalization frameworks to maximize engagement retention and LTV.
  • Support the expansion of CRM beyond email into SMS push notifications and direct mail.
  • Ensure CRM programs directly contribute to retention growth and LTV improvement.
  • Partner with Growth and Email Marketing manager to align lifecycle programs with promotional strategies and seasonal campaigns.
  • Coordinate and execute promotional batch campaigns including audience segmentation QA and deployment while ensuring coordination with lifecycle and trigger-based communications.
• Campaign Leadership & Execution
  • Plan and execute automated and ad-hoc CRM campaigns that are on-brand timely and effective.
  • Lead efforts to streamline customer communications across touchpoints minimizing overlap and message fatigue.
  • Collaborate closely with the Email Marketing manager to ensure lifecycle and promotional campaigns are coordinated and aligned on audience strategy.
• Marketing Automation & Technical Ownership
  • Serve as the subject-matter expert and owner of Mixbook’s ESP and CRM platforms (Iterable SendGrid or equivalent).
  • Contribute to the ESP roadmap with Product Engineering and Data to enhance integrations workflows and automation capabilities.
  • Build and maintain automated journeys trigger-based campaigns and segmentation frameworks.
  • Implement A/B and multivariate testing across content subject lines design timing and frequency.
  • Establish a structured testing roadmap to drive continuous learning and performance improvement.
  • Manage CRM data hygiene and integrations across the marketing tech stack.
  • Ensure compliance with CAN-SPAM and GDPR while maintaining strong deliverability and sender reputation.
• Analytics Reporting & Optimization
  • Build dashboards and reporting to track CRM performance across engagement conversion retention and revenue contribution.
  • Translate performance data into clear insights and actionable recommendations.
  • Proactively identify optimization opportunities across lifecycle touchpoints.
  • Partner with Data Science to refine attribution and quantify CRM’s impact on growth metrics.
• Cross-Functional Collaboration
  • Act as the key CRM stakeholder for cross-functional initiatives ensuring lifecycle programs support product launches promotions and seasonal moments.
  • Partner with Customer Happiness to ensure alignment between service touchpoints and CRM communications.
  • Collaborate with Product and Data teams to support experimentation personalization and measurement initiatives.
• Vendor & Platform Management
  • Manage day-to-day relationships with ESP CRM deliverability and automation vendors.
  • Evaluate new tools and technologies to enhance scalability automation and reporting efficiency.
  • Recommend and support the implementation of platform enhancements that improve CRM performance and operational efficiency.

• Bachelor’s degree in Marketing Business Data Analytics or a related field.
• 6+ years of experience in CRM or email marketing ideally within eCommerce or DTC environments.
• Proven success defining CRM strategy and owning automation frameworks that improve retention LTV and margin contribution.
• Hands-on experience with ESP / CRM platforms such as Iterable SendGrid or similar.
• Experience managing ESP capabilities and roadmap in partnership with Product and Engineering teams.
• Strong technical proficiency with HTML/CSS for email editing and QA.
• Deep experience with segmentation personalization and A/B testing frameworks.
• Strong analytical skills with the ability to translate data into insights and optimizations.
• Experience with SMS push notifications and/or direct mail is a plus.
• Excellent communication presentation and project management skills.
• Comfortable operating in a fast-paced test-and-learn environment with high ownership and autonomy.

• Courageous Care - empathy with backbone; caring enough to be clear
• Craftsmanship - pride in what we build and who it’s for; ownership end-to-end
• Pioneer Spirit - moving fast and thinking ahead; treating constraints as creative fuel

What We Do

Mixbook is an award-winning design platform that gives people unrivaled creative freedom to tell their stories through beautiful personalized photo goods. Since our start we’ve helped more than 6 million people create one-of-a-kind books cards prints and calendars earning over 35000+ 5-star reviews and becoming the #1 rated photo book service in the US. Our platform blends trend-forward design with a powerful intuitive editor - so every product reflects the creator’s personal style. We believe every photo holds a story worth telling and we’re here to help people share those stories in ways that last. Behind the scenes we’re building the future of memory-making. Our modern cloud architecture and emerging technologies - including AI-driven design photo curation and image discovery - power an experience that makes it easier and more inspiring to capture and share life’s most important moments.

Why Work With Us

Human connection drives everything we do - in our platform products and culture. We measure success together lead with the Golden Rule and put people over profits. Our collaborative inclusive environment reflects the same care and creativity we bring to every product we make.

Gallery