Email Marketing Analyst

About the Role:

Beyond Finance is looking for an Email Marketing Analyst to contribute to the planning, execution, building, testing and deploying of email, direct mail  and SMS campaigns. This position is key to building our brand, driving new customer acquisition, retaining existing customers  and enabling us to connect with consumers in an increasingly digital world. We are looking for candidates who are excited about the B2C consumer experience and applying their knowledge of digital tools to solve business problems. 

As a key member of our Marketing team, this position will engage in activities to attract new customers, retain existing clients, and ensure strategic alignment with other lead/client communication channels. The ideal candidate is passionate about learning, testing, executing, analyzing and optimizing our communications to grow and drive the business forward. This position reports into Marketing leadership and works cross-functionally with product, analytics, design, strategy  and sales teams. 

What You’ll Do

• Manage  email, direct mail and SMS campaigns & customer journeys within our marketing automation tools.  Execute and deploy new marketing and operational campaigns.
• Collaborate with design teams to create new HTML emails. Iterate upon existing email content by editing HTML emails and/or using a drag and drop email editor tool.
• Analyze key metrics across campaigns to identify trends and opportunities.  Make data-driven recommendations to improve performance and inform our strategic roadmap.
• Monitor email deliverability and inbox placement trends to improve existing and new campaigns.
• Collect, analyze and report on key metrics from all email, direct mail and sms campaigns. Perform ad hoc reporting and analysis as needed.
• Implement testing initiatives alongside marketing team leads to improve the lead and client experience
• Collaborate with internal and external teams to identify potential risks before deployment of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls.
• Other tasks and projects as assigned

What We Look For

• BS/MS degree in Marketing or a related field 
• 1+ years’ experience  with email, direct mail  and/or SMS best practices and lifecycle marketing tools
• Hands-on experience with an ESP required (for example – SimonData, SendGrid, Braze, Marketo, Salesforce Marketing Cloud, Pardot, or Responsys). 
• Proactive self-starter that enjoys and thrives working in a fast-paced environment
• Strong attention to detail with the ability to organize and manage multiple priorities with a sense of urgency
• Creative thinker with excellent written and oral communication skills
• Excellent analytical skills; solid understanding of experiment design, measurement, and analysis (i.e. A/B testing) and the  ability to make recommendations supported by data-based rationale
• Desire to work hands-on in a performance-based, analytically-driven, and fast-paced environment.
• Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and inbox placement improvement.
• Knowledge of email sender authentication and domain reputation requirements
• Prior Financial services and/or lead generation experience preferred, but not required