Email Marketing and CRM Manager

Team: Marketing Subteam: eCommerce Classification: Non-Exempt Job Type: Contract 30 hours per week (4-6 month duration) Location: Remote (EST preferred) Hourly rate: $60-$70/hour

OVERVIEW:

Nugget® a direct-to-consumer Play company is looking for an experienced CRM Contractor to lead our email marketing efforts. In this role you’ll manage the execution of our email campaigns ensuring smooth delivery accurate reporting and optimized performance while keeping our programs on track to drive customer acquisition engagement and retention. We’re passionate about creating meaningful impactful connections with our audience and email is a key channel for those interactions.

Your role will involve informing what we should keep doing and what we can do better to further develop our existing email marketing programs optimizing workflows and ensuring consistency in our email. This position is perfect for someone with a strong background in email/CRM management who excels at keeping systems running efficiently executing with precision working collaboratively and delivering results.

If this sounds like you and you’re eager to contribute to a fun growing brand we’d love to hear from you!

What is Nugget? We are an industry-leading fun-loving direct-to-consumer Play company (est. 2014) that brings homes to life with bold play and big imaginations. We design develop manufacture sell and ship our part-toy part-furniture products (The Nugget® - The Original Play Couch® - and Chunk™ - The World’s First Play Ottoman) with a team of ~100 Nuggeteers in Butner North Carolina (just outside of Durham) and Atlanta GA. And we’re just getting started — in both 2020 and 2021 Inc. Magazine named us the fastest-growing manufacturing company in the United States and we have new stuff up our sleeves. We’re proud to continue the industrial legacy of North Carolina and to make fun furniture for future astronauts artists architects athletes and – especially – active community members.

ABOUT THIS ROLE:

Strategy

• You will manage our current CRM database identifying areas for optimization around personalization segmentation lifecycle triggers and sunsetting stale emails

• You will advance strategy for customer lifecycle email flows identifying customer characteristics (for example: birthdays purchase anniversaries etc.) that we can design automatic campaigns around

• You will develop plans and partner with brand marketing and social media teams to grow our email list through lead generation

Execution

• You will partner with E-Comm & Brand Directors to conceptualize outline and send regular (at least twice weekly) outgoing emails to our main outreach list in collaboration with our internal design / copy team

• You will build out appropriate email segmentations for each broadcast email finalize set-up in Klaviyo (subject line alt textand linking) and proof each email before sending to customers for clarity grammar spelling accurate linking and proper rendering across multiple devices

• You will concept outline and set up trigger campaigns (post purchase lifecycle etc) in collaboration with our internal design/copy team

• You will maintain build and segment multiple email lists

• You may run A/B tests with clear objectives hypothesis and ways to measure results

• You will ensure that all our email sending and managing practices conform to industry standards and best practices

Measurement and Analytics

• You will support the maintenance of a dashboard/reporting tracker with KPI’s to monitor results

• You will evaluate data and provide recommendations on how to improve our email communications & site personalization