Time zones: EST (UTC -5) CST (UTC -6) MST (UTC -7) PST (UTC -8) AKST (UTC -9) HST (UTC -10) Job Overview:
The Email Marketing and Digital Strategy Manager will be responsible for creating and implementing strategies to monetize our large email list. This individual will develop segmented email campaigns manage affiliate partnerships create valuable digital products and execute webinars all while ensuring high engagement and minimal unsubscribes. The role comes with a profit-sharing incentive offering 20% of net profits generated.
Key Responsibilities:
1. Email List Management & Strategy:
β’ Develop and execute email marketing campaigns targeting segmented groups of the 350000-strong email list.
β’ Create tailored content and offers to maximize engagement including financial advice product recommendations and upselling digital products.
β’ Use personalization strategies to reduce churn and maximize user lifetime value.
2. Monetization of Email List:
β’ Build and promote digital products (e-books financial tools etc.) focused on helping users save money or manage their finances better.
β’ Lead affiliate marketing initiatives by identifying partners negotiating deals and promoting relevant offers that align with the audienceβs needs.
β’ Analyze revenue streams and optimize monetization strategies for maximum profitability.
3. Content Creation & Management:
β’ Develop a content plan that balances value-driven content with monetization efforts ensuring a 70/30 split between value and promotion.
β’ Write and design emails that are mobile-friendly clear and actionable. Manage content creation for webinars newsletters and digital product offerings.
β’ Coordinate with designers copywriters or freelance resources as needed to produce high-quality content.
4. Webinars & Workshops:
β’ Plan promote and execute webinars or online workshops aimed at educating the audience about personal finance while upselling premium products and services.
β’ Track engagement and conversions from these events to optimize future efforts.
5. Performance Monitoring & Reporting:
β’ Use analytics tools (e.g. Google Analytics email marketing platforms) to track open rates click-through rates conversions and other KPIs.
β’ Provide weekly/monthly reports on email campaign performance net revenues and profit margins.
β’ Continuously optimize campaigns to improve performance and profitability.
6. Profit-Sharing & Financial Goals:
β’ The role includes a unique incentive structure where the candidate will earn 20% of all profits generated from the monetization of the email list based on net revenues.
β’ Work closely with leadership to set revenue targets and profit benchmarks.
Qualifications:
β’ Experience: Minimum of 3 years of experience in email marketing digital strategy or a related field. Experience with large email lists and segmentation is a plus.
β’ Skills: Strong knowledge of email marketing platforms (e.g. Mailchimp Klaviyo etc.) affiliate marketing and CRM systems.
β’ Analytical: Ability to interpret data run A/B tests and adjust strategies based on performance metrics.
β’ Creative: Capable of creating compelling high-value content for a financially-savvy lower-economic audience.
β’ Entrepreneurial Mindset: Proactive self-starter with a growth mindset and a desire to work in a profit-sharing model.
β’ Communication: Excellent written and verbal communication skills.
Compensation & Benefits:
β’ Base Salary: $60000-$70000 per year.
β’ Profit Sharing: 30% of all profits generated from net revenues. (Expected to be $100000+ annually)
β’ Additional Benefits: Flexible work schedule remote work opportunity for professional growth and increased profit share based on performance.
This role is ideal for someone who is motivated by performance-based rewards and enjoys balancing creative content development with revenue-driven strategy. The opportunity to earn a substantial portion of profits on top of a solid base salary makes this position uniquely rewarding.