Email Marketing Coordinator

About Us:

Betting Hero (bettinghero.com) is a leading force in the iGaming industry, known for its innovative approach to customer acquisition, education, and retention. We pride ourselves on delivering high-quality, engaging content and user experiences that empower bettors to make informed decisions. Our commitment to excellence has earned us multiple industry accolades, including:

• 2023 EGR Employer of the Year
• 2023 SBC Employer of the Year
• 2024 EGR Customer Onboarding Partner of the Year
• 2024 EGR Diversity & Inclusion Model of the Year
• 2024 SBC Casino Affiliate of the Year

At Betting Hero, we’re passionate about staying ahead of the curve and fostering an inclusive, dynamic work environment. Our team is dedicated to continuous innovation, ensuring we remain at the forefront of the rapidly evolving iGaming landscape.

Position Overview: We are seeking a versatile and creative Digital Content & Email Marketing Specialist to join our team. This role is crucial to our marketing strategy and content development, focusing on email marketing, iGaming tutorial content creation, social media management, and graphic design. The ideal candidate will have a strong understanding of SEO, experience in managing email campaigns, and proficiency in Adobe Creative Cloud platforms.

Key Responsibilities:

Email Marketing & CRM Management:

• Develop, execute, and manage email marketing campaigns that engage and retain our audience.
• Segment and manage email lists to ensure targeted and personalized communication.
• Analyze campaign performance and optimize future campaigns based on data-driven insights.
• Maintain and update CRM systems to reflect the latest customer data and preferences.

iGaming Tutorial Content Creation:

• Create, edit, and optimize engaging iGaming tutorials and related content for our WordPress-backed website.
• Utilize SEO best practices to ensure all content is optimized for search engines and maximizes organic traffic.
• Collaborate with the content team to refresh and update existing content, keeping it relevant and effective.

Social Media Content Creation & Management:

• Develop and manage social media content across various platforms to enhance brand awareness and engagement.
• Create and schedule posts that align with our brand voice and marketing objectives.
• Monitor social media trends, respond to comments and messages, and engage with our online community.
• Analyze social media performance metrics and adjust strategies to improve reach and engagement.

Graphic Creation:

• Design and create visually appealing graphics for use in email campaigns, social media, and website content.
• Utilize Adobe Illustrator and other Adobe Creative Cloud tools to produce high-quality images and designs.
• Ensure all graphics align with our brand identity and enhance the overall user experience.

Affiliate/Wordpress Experience:

• Basic knowledge of Wordpress website structure and management
• Understanding of affiliate link creation

Qualifications:

• 2-5 years experience in email marketing and CRM management, preferably within the iGaming or digital content industry.
• Strong knowledge of SEO and experience optimizing content for search engines.
• Proficiency in social media management and content creation.
• Proficiency in Adobe Illustrator and Adobe Creative Cloud platforms.
• Familiarity with WordPress and basic content management systems.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for the iGaming industry is a plus.

Why Join Betting Hero?

At Betting Hero, we don’t just lead the iGaming industry – we set the standard for what an exceptional workplace should be. As a multiple award-winning company, including 2023 EGR and SBC Employer of the Year, we are committed to building a diverse, inclusive, and forward-thinking culture that empowers every team member to thrive.

By joining Betting Hero, you will:

• Be part of an award-winning team recognized for its excellence in customer onboarding, diversity, and inclusion.
• Work in a dynamic and innovative environment where your creativity and expertise will drive real impact.
• Enjoy a flexible and supportive work culture that encourages professional growth and work-life balance.
• Collaborate with a passionate group of professionals dedicated to leading the iGaming industry into the future.