Email Marketing Executive

Company Overview:

Devsinc is a US based global web and mobile application service provider with the distinctive talent to give a unique and unmatched experience to our clients. Headquartered in California, while having our core team in Pakistan, our company is able to work around the clock to provide software and IT solutions to our clients around the globe.

Key Responsibilities:

1. Email Campaign Strategy:

• Plan, create, and implement targeted B2B email marketing campaigns to attract new business clients.
• Manage the full email lifecycle from concept, design, testing, and execution through to analysis.
• Develop customer segmentation strategies to ensure personalized and relevant communication.

• Write compelling and engaging email copy with clear calls to action.
• Collaborate with the design team to ensure email templates are visually appealing and in line with brand guidelines.
• Ensure content is optimized for conversion and meets the needs of various stages in the customer journey.

• Set up and maintain email automation workflows to nurture leads and drive sales.
• Use marketing automation tools to design and deploy drip campaigns that target various business segments.
• Continuously optimize email automation sequences to improve open rates and lead conversion.

• Track and analyze email campaign performance, including open rates, click-through rates (CTR), and conversions.
• Provide actionable insights and recommendations for improving campaign effectiveness.
• Conduct A/B testing on subject lines, content, and CTAs to maximize engagement.

• Ensure email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations.
• Manage and maintain accurate email databases and contact lists, ensuring proper segmentation.
• Monitor email deliverability and resolve issues related to spam filtering and blacklists.

• Work closely with the sales team to align email marketing efforts with lead generation and customer acquisition goals.
• Collaborate with cross-functional teams (content, design, sales) to ensure seamless execution of campaigns.

Coordinate with external agencies or partners when necessary for large-scale campaigns.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in B2B email marketing, proven skills and track record working in IT industry.
• Demonstrated ability to develop and manage large-scale email marketing campaigns targeting businesses.
• Hands on experience in email marketing tools (Apollo, Million Verifier etc.).
• Strong copywriting skills with the ability to craft concise, compelling, and action-driven email content.
• Analytical mindset with experience in tracking and optimizing email performance metrics.
• Experience with A/B testing and performance reporting tools (e.g., Google Analytics, CRM systems).
• Strong understanding of email marketing best practices, compliance (GDPR, CAN-SPAM), and list management.
• Excellent project management skills, with the ability to multitask and meet deadlines.