Email Marketing Manager

Email Marketing Manager

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Email Marketing Manager on our Marketing & Member Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Email Marketing Manager, you will develop and/or execute digital campaigns, with a heavy focus on email,for membership acquisition and retention campaigns using analytics-driveninsights to ensure strategies adhere to digital best practices, align to thegoals and interests of target audiences, and achieved desired business outcomesand KPIs. Utilize, manage, optimize andevolve the Marketing Automation Platform to drive strategic marketing growthand objectives that supports the enterprise. Ensure the integrity and efficiency of digital marketing communicationsto create a consistent and positive AMA brand experience.

RESPONSIBILITIES:

Digital Marketing

• Develop acquisition and retention growth strategies based on data-driven insights and ensure campaigns are designed to maximize performance (such as CTR and conversions) and impact engagement
• Lead the design of omni-channel journeys for abandoned cart, credit card declines, account management updates, etc.
• Maintain accurate target audience profiles
• Monitor and report on effectiveness of program and utilize learnings for improved strategy and execution
• Provide direction and guidance to digital marketing specialists to ensure BUs receive support and expertise to achieve desired business outcomes of campaigns
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing and deployment for batch, transactional, and trigger-based journeys; provide basic and detailed campaign reporting with the use of Excel and SQL
• Establish and enforce policies and procedures governing email release and messaging
• Support digital marketing operations initiatives

Marketing Automation Platform

• Manage and work within the marketing automation platform to regularly monitor and measure program effectiveness
• Assist in the integration of additional platforms into the marketing automation platform
• Increase the usage of marketing automation to eliminate manual campaign deployment to improve efficiency of go-to-market activities
• Support documentation and process roadmap development for all automation and manual campaign deployments
• Lead platform enhancements such as new features and functionality

Digital Emerging Trends

• Stay current on digital marketing trends and continually monitor best practice standards and leverage this information to develop cutting-edge campaigns and programs
• Evaluate emerging technologies and digital platforms and identify opportunities for Marketing and Member Experience team to ensure continual evolvement with digital marketing
• Partner with digital marketing colleagues to ensure cohesion across the entire digital marketing ecosystem

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's degree required concentration in marketing or related degree preferred; Master's Degree a plus
2. Minimum 5+ years' experience in digital marketing required; experience with membership or subscription services a plus
3. Extensive knowledge and experience with Marketing Automation Platforms and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations
4. Experience with database management concepts and best practices; including utilizing and managing large databases
5. Demonstrated experience in utilizing digital channels; search, social, mobile, text, online media, to drive action; prior experience and success with lead nurturing programs, triggered emails, media buying, search, and personalization
6. Experience using digital and site analytic tools (such as Google Analytics) to generate marketing recommendations and optimizations
7. Excellent collaboration and communications skills working with both internal teams and external stakeholders; ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.
8. Broad technical skills are necessary; thorough knowledge of applications such as SQL, Excel, SAS, is required
9. Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION