Email Marketing Manager

Description

Job Description

JumpCrew is seeking an Email Marketing Manager to join our Digital Delivery Team. This person will be directly responsible for email strategy and delivery for our clients, including the creation of automated prospecting, outbound, nurture, and other lead generating campaigns.

Responsibilities

• Develop and implement top line email strategy for all clients, including prospecting, outbound, nurture, and other lead generating campaigns
• Manage and report on email marketing campaigns and results; make suggestions for improvements, and establish best practices. Track, measure and report KPIs and engagements and provide insightful analysis
• Develop strategies, create and implement automated email sequences and CRM flows that support our clients' business goals and objectives.
• Identify and create segmented buyer personas for specific email cadences
• Develop and implement standard and recurring email reporting for all clients, along with strategic recommendations for improvement as needed.
• Ensure all email campaigns follow industry policies and best practices, including all legal guidelines and regulations
• Work bilaterally with managers across the delivery team

Qualifications

• 5+ years email marketing experience in Business to Business (B2B)
• Bachelor's Degree in Business, Marketing, Communications or equivalent
• Lead generation and nurturing experience is a MUST
• Expertise in MailChimp, Outreach, Hubspot and Pardot preferred
• Ability to implement lead scoring program
• Excellent problem-solving and communication skills
• Strategic mindset combined with pragmatic can-do approach
• Ability to manage relationships with team members from different functional areas

• Creative individual who can dream up unique, engaging design and content concepts
• Well rounded knowledge of overall digital marketing best practices, especially as they relate to email marketing

Additional Information

The Perks:

• Salary: from $70,000 per year
• Unlimited PTO after first year
• 9 company holidays
• Healthcare benefits
• 401k
• Learning and career growth opportunities
• Free coffee
• Lunch & Learns

About Us

JumpCrew integrates marketing with sales to accelerate our client's business growth. We also leverage this expertise to acquire and digitally transform publishers. JumpCrew's solutions combine technology with a human touch. We work with a growing roster of clients in publishing, healthcare, media, and technology to help them build awareness, increase leads, and convert sales.

The company is headquartered in Nashville, TN. JumpCrew has been recognized as the 2021 Winner for Nashville's Best and Brightest Companies to Work For, the #1 best small company to work for in Nashville (2017), one of the best places to work in Nashville (2018 & 2019) according to the Tennessean and is one of Crunchbase's 50 hot startups. For more information, visit https://jumpcrew.com/.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.