Email Marketing Manager

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

The Email Marketing Manager will deliver the comprehensive Email/SMS strategy for Academy Sports + Outdoors. This individual will be responsible for the planning, execution, and measurement of promotional and triggered Email/SMS campaigns. They will define strategies and roadmaps for the email channel, collaborating closely with cross-functional teams to ensure successful execution of Academy Sports + Outdoors Go to Market (GTM) strategy. A key focus of this role will be advancing our segmentation and personalization capabilities and building out highly personalized campaigns leveraging our Customer Data platform.

Job Description:

Education:

• Bachelor's degree in Marketing, Communications or related field is required

Work Experiences:

• 5+ years of experience in managing and executing email marketing campaigns
• Prior experience in retail or CPG preferred
• Prior experience working with an email service provider (ESP)

Skills:

• Proficient in creating and setting up email campaigns, as well as extracting analytics and reports from ESP platforms
• Strong background in managing high-volume and multifaceted email programs, including reporting on results
• Thorough understanding of email performance metrics
• Expertise in Email/SMS metrics and ROI analysis to effectively report to leadership
• Knowledge of HTML and basic coding for email marketing
• Exceptional analytical and problem-solving skills, with the ability to analyze reporting using tools like Google Analytics, Adobe, and Excel
• Excellent written and verbal communication skills with ability to clearly articulate information that influences data-driven business decisions
• Proven experience in an email management function and outstanding attention to detail

Responsibilities:

• Manage the development of campaign strategies and tactics to drive traffic and sales growth through Email and SMS
• Develop and maintain email strategies, marketing calendars, campaign plans, and deployment processes
• Work closely with cross-functional teams to create and implement strategies for list growth, health, and increased engagement
• Utilize the Customer Data Platform to identify target audiences and align them to business objectives
• Create personalized and contextual experiences to increase customer retention
• Create and manage reporting and analytics to track channel performance, share key insights, and strategic learnings
• Drive continuous improvement across email KPIs including deliverability, engagement rates, conversion rates, opt-out rates, and revenue
• Maintain and optimize a testing agenda for A/B testing frameworks
• Be knowledgeable on Email/SMS best practices, technologies, and trends
• Manage Email/SMS marketing team

Physical Requirements & Attendance:

• Regular attendance required
• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.