Email Marketing Manager

Essential Duties & Responsibilities

• Understand email marketing best practices and stay on top of industry trends and technological advancements.
• Collaborate across Barkley teams to execute campaign strategies and communicate business requirements to designers, developers, and technical leads.
• Manage CRM marketing campaigns to deadline from idea to deployment. This includes overseeing the creative and development process of campaigns, managing the workflow to deliver campaigns on time, and maintaining the highest level of quality assurance on everything we send.
• Review email renderings across most common devices during the development process to ensure email quality and clarity.
• Lead the implementation of A/B creative tests and the analysis of testing results.
• Support the CRM Strategist in compiling engagement metrics and developing performance reports.
• Conduct audits of CRM programs, perform market and competitive analyses, and identify opportunities for new or enhanced marketing efforts.

Qualifications

• 1-2 years of email marketing experience (Salesforce Marketing Cloud experience a plus).
• Strong organizational and project management skills.
• Familiarity with Google Sheets or Microsoft Excel.
• Ability to prioritize and deliver work on time, even with tight deadlines.
• Ability to communicate effectively within a team environment.