Job Description
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
- Own the strategy and execution of email marketing for the marketing team
- Build email campaigns in collaboration with stakeholders across marketing to meet pipeline and brand objectives
- Influence and improve the end-to-end email creation and deployment process with built-in QA
- Manage the overall email calendar and frequency per best practices
- Implement global audience segmentation and content personalization strategies
- Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs
- Set KPIs and measure the effectiveness of the email channel, providing visibility back to the rest of the business with actionable insights
- Work with marketing operations to manage the email database and ensure proper compliance per global privacy policies
- Monitor the marketplace to keep ahead on best practices, best-in-class vendor opportunities and strategies of our competitors and other leading marketers.
- Have 4+ years of relevant marketing experience with direct ownership of email
- Experienced with Marketo for creating and sending emailÂ
- Understand how to apply best practices to produce beautiful emails and compelling copy
- Can approach your work with a data-driven mindset and derive insights from analytics
- Focus on creating journeys with the customer experience in mind
- Know how to work cross-functionally to execute projects and support stakeholders
- Understand how to properly design and analyze a growth experiment
- Think about the business impact and can effectively communicate to all levels of the business
- Analytical Skills (can create simple reports)
- Data Driven
Perks and Benefits
- 100% employer-paid medical insurance*
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Monthly cell phone stipend
*may vary by country - please reach out to your recruiter for more information
To learn more about Fivetran's benefits by region - click here.
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.  Â
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
To learn more about our candidate privacy policy, you can read our statement here.
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Date Posted
03/09/2023
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1
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