Email Marketing Manager
Job Description
How You Will Make an Impact
- Campaign Strategy: Email Marketing Manager will collaborate closely with the brand marketing team to develop and execute data-driven email and SMS marketing strategies that align with the brand's goals and resonate with our DTC audience.
- Email & SMS Expertise: Leverage your deep understanding of the email marketing platform to create, test, and optimize email campaigns, automations, and workflows, ensuring effective customer segmentation, personalization, and engagement.
- A/B Testing: Email Marketing Manager will design and execute A/B tests for email and SMS campaigns to refine messaging, visuals, and strategies, leading to improved open rates, click-through rates, and overall campaign performance.
- List Segmentation: Utilize your experience to segment email and SMS lists based on customer behavior, preferences, and demographics, ensuring highly targeted and relevant communications.
- Performance Analysis: Email Marketing Manager will monitor and analyze key performance metrics for email and SMS campaigns, interpreting results to inform data-driven decisions and continuous improvement.
- Customer Journeys: Develop automated customer journeys, including onboarding, nurturing, and re-engagement sequences, optimizing the customer experience and driving loyalty.
- Cross-functional Collaboration: Email Marketing Manager will collaborate with design, content, and development teams to ensure cohesive messaging, branding, and user experience across all email and SMS touchpoints.
- Compliance: Stay updated on Email/SMS marketing regulations and compliance standards, ensuring all Email/SMS communications adhere to legal requirements and industry best practices.
What We Offer
- Amazing opportunities for career progression
- Dynamic, fun, entrepreneurial and diverse culture
- Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
- Health and wellness are a top priority - committed to self-care
- 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
- 2 Company-Wide Breaks, Summer & Winter
- Generous Paid Time Off and Paid Holidays
- Sick Time
- Personal Time
- Employer Paid Life Insurance
- Health Savings Account (company contributes $30 bi-weekly)
- Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
- Employee Assistance Program
- Business casual atmosphere - jeans and sneakers are okay by us
What You Bring to the Table
- High school diploma or equivalent required. Bachelor's degree in relevant field of study preferred.
- 3-6 years of experience email marketing for direct to consumer (DTC) brand(s) required.
- 2+ years of lifecycle marketing experience required.
- Proven track record of successfully planning, executing, and analyzing email and SMS campaigns that drive engagement and revenue growth.
- Bilingual in English and Spanish a plus.
- Abilities to use: Klaviyo, WordPress, Google Analytics, Dotdigital, Yotpo, Shopify, Magento.
- Ability to be a self-starter that can take on tasks and projects and drive them to completion.
- Excellent communication skills, with the ability to turn complex ideas into clear narratives for a wide range of stakeholder audiences.
EOE, DFWP
#LI-Hybrid
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Date Posted
09/26/2023
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