Email Marketing Manager

ABOUT FILSON

In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available.
Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service.

Email Marketing Manager

The Email Marketing Manager owns the highly successful email program for Filson by driving the strategy, creation, and execution of email. This collaborative cross team role is a leader who selects products, partners with creative design, measures and shares email performance. The role will use the Klaviyo ESP platform to continually improve the email customer experience and optimize the assorted KPIs to ensure the brand and value proposition are clearly communicated. You will test messaging, product focus, layout and voice, time of send and many other variables to optimize this agile and important marketing and revenue channel. 

The successful candidate will be experienced in ecommerce email sending and will be a proven cross business communicator, have a history of innovation, demonstrate a history of ownership, and passionately monitor the email industry to adopt best practices and products. The role will be measured on a combination of efficient program management, creative coordination, inventory status awareness, but most importantly revenue generated, conversion increases and open rate.

Reporting to the strategy focused Ecommerce Manager this high profile role will be responsible for developing on brand, click compelling, and high converting emails of all types (promotional, in stock, event, etc). You will continually improve internal communication about product selection, inventory availability, and general KPI performance to a wide range of stakeholders. This role is fully integrated into the highly motivated, goal oriented, supportive, and innovative ecommerce team. Experience launching maintaining and growing a SMS program is a strong bonus, and provides opportunity for growth and increased ownership.

This is the right role for you if you value ownership, have strong experience with Klaviyo or similar ESP, thrive on innovation with measurement, and enjoy working with a close-knit team of supportive peers. The role is based in the Seattle area, and we are currently working a hybrid in/remote schedule with normal business hours and a strong and healthy work life balance.

YOUR RESPONSIBILITIES

• Maintain Filson’s email calendar ensuring product and content timelines are on met through cross-functional team communication and processes.
• Develop creative briefs for email production to inform creative and content team priorities.
• Assist in developing email merchandising strategy to include revenue, customer acquisition, and retention programs.
• Work with editors and designers to develop email campaigns from basic brief to post send analysis.
• Partner to complete A/B testing, segmentation, and personalization, and other custom send types.
• Schedule and deploy near daily emails using Klaviyo.
• Documentation and analysis of email programs KPIs.
• Develop new processes and efficiencies in the production process, across product to creative teams.
• You should be a continually curious self-starter with a track record of leading fast moving agile projects.
• A demonstrated passion for content strategy and optimization within complex high growth environments.
• Bonus skill set includes experience with launching, maintaining, and growing a SMS marketing program.

QUALIFICATIONS

• 2-3+ years email marketing experience with consumer brands.
• Strong communicator and leader of cross team project management initiatives.
• Experience working with Klaviyo or similar ESP.
• History of understanding email analytics and transforming data into actionable knowledge.
• Highly detail oriented with complex campaign planning experience.
• Content strategy and optimization experience, bonus points for copywriting experience.
• Knowledge and understanding of Filson’s brand history product line.
• Experience working with Figma for basic graphic design mockups and concept communication.
• BA/BS in business, marketing, analytics, or related field (or equivalent experience).

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met of any employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform those essential functions.
While performing the duties of this job, the employee is required to:

• Regularly sit and stand
• Use hands, fingers, and arms to use computers and other office equipment
• Use hands, fingers, and arms to lift, squeeze, pinch, grab products/items/supplies
• Reach up, across, or down to retrieve products and supplies
• See, talk, and hear
• Occasionally required to move or lift up to 20 pounds

Note:     This job description is not meant to be all-inclusive.  Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson is an equal opportunity employer.  We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination.  It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law.  Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.