Email Marketing Manager

About the role:  

The Email Marketing Manager, DTC leads and develops comprehensive email marketing plans and campaigns and report to the Director of DTC, Brand Marketing. This individual is a creative storyteller to drive habit creation, stronger engagement and ultimately help maximize lifetime value. You’ll focus on customer behavior, and strategize/develop user retention campaigns that enhance engagement. You’ll work across 5 different digital native brands. 

Responsibilities include – but are not limited to:  

• Execute all email campaigns, including building emails from Klaviyo templates, asset creation and coordination, running data segmentation reports, scheduling, and reporting on results 
• Identify standard customer journeys and develop triggered campaigns including onboarding, post-purchase, non-purchaser lead nurturing, and win back 
• You will execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle 
• You will analyze campaign results, make recommendations & implement changes based on key findings 
• Executes lead nurturing, upsell & cross-sell, win-back, loyalty, retention & transactional email campaigns 

• Create and manage promotional email marketing calendar to align with business objectives 
• Develop and manage customer segments and communication strategies 
• Create and execute A/B tests, report on results and identify areas of improvement 

A successful team member will have:  

• 4+ years of hands-on experience in D2C digital marketing focused on multi-channel CRM management, customer retention, and/or lifecycle marketing 

• Strong understanding of Klaviyo 
• Deep experience leading and facilitating matrixed teams as direct manager or project manager 
• Excellent quantitative skills are a must 
• Experience venting and managing agencies partners. 
• Experience managing a brand with a track record of driving share and penetration growth 

Preferred Additional Skills:  

• Strong understanding of Shopify 
• Experience working for a startup 

• Passionate and self-starter who can drive results given ambiguity and minimal direction and work under limited supervision oversight 
• Thrive in a fast-paced environment and will stop at nothing to ensure a project get complete 
• Uses pragmatic thinking to problem solve and to ask appropriate questions; logically identify the order of processes, spot missing elements, and create workflows; works well in the “grey”