Email Marketing Manager

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.
We are seeking an Email Marketing Manager to architect, execute, and optimize new acquisition and existing customer-based email campaigns, nurture sequences, newsletters, and promotional campaigns.
Position Overview
Reporting to the Sr. Director of Demand Generation within the Go to Market Activation team, the Email Marketing Manager will work closely with internal stakeholders across the organization to drive best-in-class email marketing activities.
The ideal candidate will be a self-starter who is comfortable taking on new challenges and learning new processes and technology quickly. They will be detail-oriented, responsive, solution-oriented, and able to process multiple workflows at once while still meeting agreed upon timelines. They will be excellent writers and capable of partnering with key stakeholders on email copy that aligns to messaging across multiple markets.
Responsibilities

• Manage email marketing channels and campaign activation, including identifying requirements, reviewing email copy, and partnering with internal teams for email design templates and graphics, testing, launching, and reporting
• Partner with GTM teams to ensure on-brand, relevant messaging that's tailored to appropriate audience segments
• Build new customer acquisition and existing install-base email sequences that support various levels of the buying stages and drive awareness, engagement, and revenue for multiple markets
• Create and A/B test email templates and calls-to-action that align to customer preferences and optimize engagement
• Analyze, report on, and optimize against key metrics including open rates, CTRs, revenue influence, and engagement activities
• Maintain a project timeline and track deliverables within our project management tools to ensure on-time delivery of email marketing activities
• Research and develop an iterative testing strategy to gain insights and improve the customer experience with our email sequences
• Drive various types of email marketing activities, including but not limited to email sequences, nurture sequences, re-engagement activations, and newsletters across multiple markets
• Work cross-functionally and with senior leadership to align on email channel initiatives and goals
• Track email best practices, industry trends, and make proactive recommendations on how best to increase deliverability and engagement in email channels
• Communicate email campaign updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep activities on track

Requirements

• 4+ years experience in email marketing and/or campaign marketing
• Successfully run email marketing campaigns across multiple product lines
• Excellent writing skills and able to package up content in a compelling way that engages new and existing customers
• Experience working with Marketo or similar, Salesforce, and project management tools (e.g. Wrike) to drive operational efficiency; Experience with BI tools a plus
• In-depth experience and comfort with uncovering, utilizing, and benchmarking email marketing analytics tied to event promotions, nurture sequences, newsletters, and other channels
• Creative, innovative, and resourceful problem-solver with a positive, get-it-done attitude
• Ability to work within a highly-collaborative, fast-paced, and cross-functional team
• Ability to find solutions in an ever-changing environment with competing priorities
• Excellent communication, presentation, time management, and project management skills
• Wanting to learn new skills, proactively provide new ideas, and grow within a marketing organization
• Comfortable working in a remote environment and connecting on camera regularly with peers

Compensation
The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and in addition to benefits this role may be eligible for discretionary bonuses/incentives, and equity.
US base salary range: $90,000 - $106,000
Please note that the compensation range specified in this job posting is applicable to candidates based in the United States. For international applicants, actual salary offers may vary based on the local market compensation standards and will be determined in accordance with regional considerations, including but not limited to applicable laws, cost of living, and industry norms.
We will be accepting applications for this role until 8/26/24
Our Culture: Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.
Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy
• Up to 15 paid company holidays including some commemorating social justice events and self-care
• Paid volunteer time
• Resources for savings and investments
• Paid parental leave
• Paid sick leave
• Health, vision, dental, and life insurance with additional access to health and wellness programs.
• Opportunities to learn, develop, network, and connect

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.