Email Marketing Manager

IXL Learning, developer of personalized learning products used by millions of people globally, is looking for a Manager, Email Marketing to lead the development and implementation of email marketing programs for our flagship brand, IXL. 

You will lead the strategy and execution of our B2B (teachers, administrators) and B2C (parents) campaigns, with the goals of driving customer acquisition and building strong engagement among our existing customer base. You’ll partner with Marketing and Product team members to develop and implement new strategies—and improve upon existing ones. 

You will also be hands-on with our email operations, building effective automated programs and ad-hoc emails, and improving our internal workflows. And, you’ll manage a team of email marketing specialists. #LI-CC1

The ideal candidate is creative, analytical, proactive, a strong communicator, organized, and passionate about IXL’s mission to impact education.

This is a full-time position in our San Mateo, CA headquarters office.

WHAT YOU'LL BE DOING

• Own the development and execution of email marketing programs for IXL
• Identify strategic opportunities for growth and retention. This includes but is not limited to lead generation, lead nurture, engagement, onboarding, upsell, re-engagement, and transactional emails
• Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more 
• Monitor analytics and conduct A/B testing to refine our email strategy
• Ensure success of email execution, QA, deliverability, and maintenance of our database; assist with deployment of emails as needed
• Collaborate with various teams, including Marketing, Sales, Product, Design, and Engineering, to develop and execute campaigns and automation projects
• Manage and mentor a team of email marketing specialists

WHAT WE'RE LOOKING FOR

• BA/BS degree
• 7+ years of email/CRM marketing experience; must include experience with SaaS or subscription-based services. Experience with both B2B and B2C marketing is a plus
• 2+ years experience with managing, coaching, and motivating teams
• Must have strong experience with Salesforce Marketing Cloud from top to bottom, including building triggered email programs, managing lists, executing email sends, and more. Experience with Acoustic is a plus.
• High level of comfort working with engineers and product managers; SQL experience preferred 
• Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
• You get things done: You’re a self starter, organized, resourceful, and have the ability to manage projects from start to finish
• You care about the details: You have an eye for design, a good instinct for what email content will resonate with consumers, and triple-check every email before it’s sent
• You have excellent interpersonal skills: You’re a team player, have excellent written and verbal communication skills, and have the ability to work cross-functionally

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $145,000 to $175,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.