Email Marketing Manager

MetLife

Email Marketing Manager

Posted 2 Hours Ago

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Hiring Remotely in United States

Remote or Hybrid

59K-99K Annually

Mid level

Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics

At MetLife we’re a purpose-driven company that helps our customers build a more confident future.

The Role

The Email Marketing Manager develops and executes email strategies to drive customer engagement through data-driven campaigns focusing on optimization and compliance.

Summary Generated by Built In

Description and Requirements
The Team You Will Join
Joining Global Marketing & Communications (GMC) means contributing to the company's customer-centric growth engine by helping customers live more confident futures. Whether driving external or internal marketing and communications you'll be fostering engagement and alignment with MetLife's purpose and values that enable positive customer experiences. Become part of a dynamic team that harnesses an agile and data-driven approach across paid owned and earned channels to deliver meaningful and measurable outcomes for MetLife's key stakeholders: associates communities customers and shareholders.
The Opportunity
The Email Marketing Manager is responsible for the s trategy execution and optimization of email within cross-channel marketing programs. This includes driving customer engagement personalization and revenue impact through data-driven email strategy and best practice while ensuring compliance scalability and operational excellence. This role supports email across the globe . This is an exciting opportunity to be at the forefront of modern data-driven marketing-where strategy technology and customer experience intersect. As Email Marketing Lead you'll have a direct impact on how millions of customers and prospects engage with the brand shaping highly personalized insight-driven journeys across the entire lifecycle.
Key Responsibilities
Strategy & Planning

Collaborate with internal stakeholders on email best practices and execution strategy across B2B B2C and B2B2C audiences aligned with business priorities and customer journeys
Partner with stakeholders to translate business objectives into scalable data-driven campaign plans
Evolve campaign playbooks to incorporate personalization segmentation AI-driven optimization and omnichannel integration (email SMS push etc.)

Campaign Execution & Operations

Lead intake prioritization and roadmap management of all email and marketing automation requests
Project manage campaign execution from concept through deployment QA and post-launch optimization
Oversee offshore teams thatbuild and deploy campaigns using marketing automation platforms (e.g. Marketo Adobe Campaign Salesforce Marketing Cloud)
Ensure campaigns adhere to brand standards accessibility guidelines and regulatory/compliance requirements (e.g. CAN-SPAM GDPR where applicable)

Personalization & Customer Experience

Leverage customer data behavioral insights and segmentation to deliver personalized relevant messaging
Partner with activation data design and customer experience teams to activate audience strategies and improve targeting precision
Optimize customer journeys across lifecycle stages (acquisition onboarding engagement retention)

Performance & Analytics

Define success metrics and KPIs (deliverability engagement conversion revenue impact)
Analyze campaign performance and generate actionable insights to improve results
Collaborate with data partners to develop dashboards and reporting frameworks to communicate results to stakeholders
Continuously test and optimize (A/B and multivariate testing subject lines content send times etc.)

Technology & Governance

Collaborate with internal teams to ensure email campaigns adhere to data hygiene best pratices segmentation standards and integration with CRM/CDP systems
Monitor deliverability and sender reputation; partner with IT and vendors to resolve issues
Maintain and optimize templates dynamic content modules and automation workflows
Stay current on emerging martech capabilities (AI predictive analytics personalization engines)

Cross-Functional Collaboration

Collaborate with activation brand product data technology and global teams
Serve as a subject matter expert on email and lifecycle marketing best practices
Drive alignment between global and regional teams sharing insights and scaling successful programs

Leadership & Enablement

Lead knowledge-sharing sessions and training on campaign best practices and platform capabilities
Mentor junior team members and contribute to building a high-performing marketing operations function
Foster a test-and-learn culture focused on innovation and continuous improvement

Required Qualifications

Bachelor's degree in Marketing Communications Business or related field preferred
4-7+ years of experience in email marketing marketing automation or lifecycle marketing
Proven experience managing and optimizing multi-channel data-driven campaigns
Hands-on experience with marketing automation platforms (Marketo Adobe Campaign Manager Adobe Journey Optimizer Eloqua Salesforce Marketing Cloud or similar)
Demonstrated ability to manage complex projects and cross-functional stakeholders

Preferred Qualifications

Experience working with CRM/CDP systems and customer segmentation strategies
Experience in the financial services industry a plus

The expected salary range for this position is $59000 - $99300 . This role may also be eligible for annual short-term incentive compensation and stock-based long-term incentives. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health financial wellness and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision dental insurance and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services a retirement pension funded entirely by MetLife and 401(k) with employer matching group discounts on voluntary insurance products including auto and home pet critical illness hospital indemnity and accident insurance as well as Employee Assistance Program (EAP) and digital mental health programs parental leave paid time off paid holidays volunteer time off tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the "World's Most Admired Companies" Fortune World's 25 Best Workplaces™ as well as the Fortune 100 Best Companies to Work For® MetLife through its subsidiaries and affiliates is one of the world's leading financial services companies; providing insurance annuities employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets we hold leading positions in the United States Latin America Asia Europe and the Middle East.
Our purpose is simple - to help our colleagues customers communities and the world at large create a more confident future. United by purpose and guided by our core values - Win Together Do the Right Thing Deliver Impact Over Activity and Think Ahead - we're inspired to transform the next century in financial services. At MetLife it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race color national origin religion creed sex (including pregnancy childbirth or related medical conditions) sexual orientation gender identity or expression age disability marital or domestic/civil partnership status genetic information citizenship status (although applicants and employees must be legally authorized to work in the United States) uniformed service member or veteran status or any other characteristic protected by applicable federal state or local law ("protected characteristics").
If you need an accommodation due to a disability please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.

Skills Required

Bachelor's degree in Marketing Communications Business or related field
4-7+ years of experience in email marketing marketing automation or lifecycle marketing
Proven experience managing and optimizing multi-channel data-driven campaigns
Hands-on experience with marketing automation platforms (Marketo Adobe Campaign Manager Eloqua Salesforce Marketing Cloud)
Demonstrated ability to manage complex projects and cross-functional stakeholders

What the Team is Saying

MetLife Compensation & Benefits Highlights

Retirement Support—Retirement benefits combine a 401(k) with company match and a company‑funded cash‑balance pension. This uncommon pairing strengthens long‑term security.
Parental & Family Support—Family supports include paid parental leave adoption assistance caregiving resources fertility coverage and practical travel supports for nursing parents. These provisions go beyond core insurance to address real‑world family needs.
Leave & Time Off Breadth—Time away includes a minimum of 22 days of PTO annually and a paid volunteer day alongside bereavement and other leave options. This breadth provides meaningful flexibility for rest and life events.

Learn more about MetLife's Compensation & Benefits →

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The Company

HQ: New York NY

43000 Employees

Year Founded: 1868

What We Do

We're honored to be No. 10 on Great Place to Work's World's Best Workplaces and recognized in the Fortune 100 Best Companies to Work For® list in 2025. At MetLife we're leading the global transformation of an industry we’ve defined for over 157 years. At MetLife every innovation and line of code is a lifeline for our customers and their families—from victims of natural disasters to people living with disabilities and beyond. With operations in more than 40 markets and leading positions across the globe MetLife fosters an inclusive culture where our people are energized and inspired to deliver for our customers and communities. Join our remarkable journey—one in which you help write the next century of innovation in financial services—because with MetLife making the world a better place is All Together Possible.

Why Work With Us

At MetLife you’ll be working for a company whose purpose is to help customers throughout their life’s journey and often in their most critical time of need. You’ll be a part of developing leading-edge platforms that will have a lasting impact on the lives and well-being of tens of millions of customers.