Email Marketing Program Manager (Hybrid)

Job Description

Company Overview:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady's fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradyid.com.

Brady offers a hybrid work option that allows for both personal flexibility and in person collaboration to deliver the greatest outcomes for our people and customers. This option is a mix of in the office and one or two offsite days which are pre-determined based on role and function.

Who Are We:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2022, employed approximately 5,700 people in its worldwide businesses. Brady's fiscal 2022 sales were approximately $1.30 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradyid.com.

Brady offers a hybrid work option that allows for both personal flexibility and in person collaboration to deliver the greatest outcomes for our people and customers. This option is a mix of in the office and one or two offsite days which are pre-determined based on role and function.

Position Overview:

Brady is looking for a creative email marketer who can ideate, plan and execute email communications to complex B2B customer segments. This person will be responsible for growing and elevating our email strategy. The ideal candidate is a creative, think-outside-the box type, with a passion for working across teams to deliver truly meaningful and engaging messages to Brady customers and prospects.

Essential Duties and Responsibilities:

• Grow attributable revenue and engagement for our email channel
• Develop engaging email calendar focused on core customer personas
• Coordinate with other team members and departments around calendar planning, merchandising, creative elements, and copywriting to create well
  thought out marketing campaigns that support business objectives
• Develop experiments and campaigns aimed at improving metrics in specific areas across the customer journey
• Create and implement email campaigns for lapsed buyers, reactivation, and high-value customers
• Report out on campaign and experiment results
• Manage database growth and segmentation

Required Knowledge, Skills Abilities:

• Bachelor degree in communications, marketing/business or related degree
• 3 - 5 years experience managing email marketing programs with proven track record of growth
• Worked in top-tier ESP for 2+ years
• Creative thinker with excellent communication skills
• Strong project management skills
• Implemented successful email personalization

Preferred Knowledge, Skills Abilities:

• Knowledge in light HTML and CSS
• Experience working in the B2B industrial goods space with a mixed go-to market approach between ecommerce, sales and distribution
• Able to effectively communicate complex issues to leadership and collaborate with cross-functional teams to solve challenges
• Proactive, positive, self-starter attitude and ability to work independently with minimal direction/guidance
• Experience with web analytics tools

#LI-Hybrid