Email Marketing Specialist

Reporting directly to Revant’s Director of Marketing, the Email Marketing Specialist will coordinate and optimize Revant’s email, SMS, and other loyalty programs to increase customer retention and repeat business. This is an exciting time to join Revant’s Marketing department as we continue to lead the replacement lens market by releasing new products and services to help our customers. The Email Marketing Specialist will have strong communication and analytical skills with proven experience to identify opportunities to improve retention rates and customer lifetime value. They will work closely with our marketing, product, ecommerce, and customer support teams to create and support a world-class customer journey to increase Revant’s repeat purchase rate and revenue. If you’re ready to join an organization with a mission to be the most sustainable vision brand in the world, apply today!

Revant offers a competitive compensation package including:

• Base salary, $57,000 - $63,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental and vision benefits
• 401k with company matching
• 3 weeks Paid Time Off per year
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match

About Revant

Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet. We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play. We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible. Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.

Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.

Revant Values

We Build Trust

We Create Community

We Continuously Improve

We Simplify

Everything We Do, We Do well

Responsibilities

• Creates the calendar, coordinates execution, and performs analysis for email and SMS marketing campaigns to increase customer retention and repeat business
• Write creative briefs that include retention campaign objectives and messaging
• Create and manage automated email and SMS flows that nurture customers through the buying journey
• Grow Revant’s email and SMS lists and groom them to maintain healthy performance
• Gather and organize data from customers, using it to segment and personalize messages to increase message relevance and conversion
• Run A/B test to optimize campaigns and flows to improve performance
• Partner with customer support to create two-way communications with customers via email, SMS, and other messaging mediums.
• Write email and SMS copy that is tailored to different segments of the customer base
• Partner with the Marketing Director to develop a customer loyalty program that promotes long-term engagement and repeat business
• Analyze and report on retention program performance to increase customer repeat purchase rate 
• Stay up-to-date on email and SMS marketing trends and best practices, and recommend new tactics and technologies to improve campaign performance.
• Manage Revant’s customer referral program, testing new offers to optimize performance
• Test new retention strategies including direct mail
• Collaborate with customer service, product, and marketing teams to gather customer insights and create data-driven campaigns
• Collaborate with the marketing team to ensure campaign message consistency across all channels
• Other duties as assigned

Education and Experience 

• 3+ years of experience in email and SMS marketing for a direct-to-consumer (DTC) business required
• Bachelor's degree, preferable in marketing or communications or an additional 2 years of equivalent DTC related business experience in lieu of degree
• Experience managing a direct-to-consumer email marketing program
• Experience with Klaviyo or a similar email service provider
• Experience creating email and SMS marketing automated customer flows
• Experience gathering customer data and using it for segmentation and message personalization
• Strong analytical skills and proven ability to use data for email and retention program optimizations
• Experience building and marketing a customer loyalty program a plus
• Basic email design experience a plus
• Results-oriented with a focus on driving revenue and customer engagement
• Excellent written and verbal communication skills

Competencies

• Highly collaborative work style 
• Strong interpersonal and communication skills with a customer-focused mindset
• Able to balance strategic thinking with tactical, detailed execution
• Strong analytical skills and data-driven thinking, able to uncover insights from data and specific e-commerce KPIs
• Self-starter mentality with the ability to manage multiple projects simultaneously
• Excellent project management skills
• High attention to detail

Intangibles

• Demonstrate empathy and the ability to take the initiative
• Communicate with purpose and honesty
• Collaborate with peers to deliver exceptional customer service
• Identify ways to improve constantly
• Measure success against the world’s best companies
• Value community over capital
• Always work to bring value to the customer

Work Environment - Hybrid (2 days in office)

While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets working in the office.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to handle or feel; and reach with hands and arms.

Travel

No travel is expected for this position.

AAP/EEO Statement

It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.