Email Marketing Specialist

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

• Manage and execute promotional email marketing strategy and operations that supports customer acquisition and retention
• Lead day-to-day execution of email campaigns including email content development, A/B testing, sending emails using Pardot, & optimizing results
• Own day-to-day management of email campaigns in Pardot
• Collaborate with demand gen and content teams to build and maintain promotional email calendar
• Ensure design and layouts of emails are optimized, user and mobile-friendly
• Proofread emails for clarity, grammar, spelling, and brand standards
• Ensure emails follow industry policies and best practices
• Proactively suggest opportunities and experiments to improve campaign performance through A/B testing
• Determine and proactively measure email marketing KPIs
• Work collaboratively with demand generation team members
• Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices, training
• Ensure consistency with branding guidelines, tone & voice for all communications
• Reports to the Head of Digital Marketing

Minimum Qualifications: 

• 3+ years of experience within email marketing
• Demonstrable experience managing email marketing campaigns on a B2B marketing automation platform such as Pardot (preferred), Marketo, Eloqua or Hubspot
• Experience with A/B and multivariate experiments
• Analytical skills and data-driven thinking to analyze campaign performance
• Experience with operational and process orientation
• Project management and organizational abilities
• Strong interpersonal and relationship-building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners
• Excellent communication skills, written and verbal, across all organizational levels
• Track record of developing and managing multiple programs simultaneously
• Attention to detail and discipline to follow established policies, processes and brand guidelines

Preferred qualifications

• Pardot certification a plus
• Knowledge of HTML, CSS and JavaScript development and constraints
• Experience marketing to mid-market and strategic clients in a highly complex industry
• Understanding of pipeline management and metrics
• Passion for technology and infrastructure

CO base pay range: $55,600 to $74,000

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Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.