Email Marketing Specialist (Freelance)

Overview:

We are seeking a dynamic Event Marketing Specialist to lead the marketing efforts for our upcoming in-person activation/event. The ideal candidate will be responsible for driving awareness, excitement, and participation leading up to the event, ensuring a high turnout of engaged attendees and successfully booking participants for the event.

Key Responsibilities:

• Event Awareness & Promotion:

  • Develop and execute a comprehensive marketing strategy to build excitement and awareness around the event, using both online and offline tactics.
  • Leverage digital channels (social media, email marketing, event platforms) to create buzz and engage target audiences.
  • Craft compelling messaging and visuals that reflect the event’s excitement, exclusivity, and entertainment value.
  • Coordinate pre-event promotional campaigns, including countdowns, teaser content, influencer partnerships (host), and media buys.

• Participant Recruitment:

  • Drive sign-ups and bookings for Game Show participation by engaging key target groups.
  • Manage registration processes and participant follow-ups to ensure a seamless experience from sign-up to attendance.
  • Implement creative recruitment strategies to reach diverse audiences and incentivize participation (e.g., referral programs, contests, VIP access).

• Partnership & Community Engagement:

  • Collaborate with ADWNY to co-promote the event.
  • Cultivate relationships with media outlets and partners to secure event coverage, interviews, and promotional opportunities.

• Event Communication & Branding:

  • Ensure consistent messaging and branding across all promotional materials and communication.
  • Write and design promotional content including social media posts, email newsletters, and banners.
  • Maintain a strong online presence for the event through timely and engaging updates across social platforms.

• Performance Tracking & Optimization:

  • Monitor marketing performance, track KPIs, and adjust strategies as needed to maximize outreach and participation.
  • Use data-driven insights to continuously refine marketing efforts for better results.
  • Report on campaign performance, engagement rates, and booking conversion rates.

Requirements:

• Proven experience in event marketing, especially for in-person events with a focus on engagement and attendance.
• Strong understanding of digital marketing, content creation, and audience engagement strategies.
• Excellent communication, project management, and organizational skills.
• Experience working with influencers, media outlets, and community partnerships to amplify event reach.
• Ability to work independently, creatively, and under tight deadlines.

Preferred Qualifications:

• Experience in marketing experiential events or game-based activations.
• Ability to build and maintain relationships with a wide range of stakeholders.
• Familiarity with event management software and CRM tools.