Email Marketing Specialist (US Remote)

Company Overview

Motorola Solutions is there for our customers when everything is on the line. In extreme moments — when a hurricane lands or when a fire breaks out. And in everyday moments — when a package arrives just in time for the holiday or when a child doesn’t miss the school bus home. 

We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.

Department Overview

We are seeking an enthusiastic and detail-oriented Email Marketing Specialist to join the Motorola Solutions Video Security & Access Control marketing team. The ideal candidate will be a power user of Hubspot and Salesforce and will possess a proven track record of success with developing, implementing, optimizing and measuring email marketing programs. This role is responsible for managing the building, scheduling, testing, QA and deployment of email demand generation campaigns and landing pages for Avigilon and IndigoVision brands.
Job Description

Responsibilities:

• Create and deploy email marketing campaigns and blasts based on internal requests leveraging Hubspot and Eloqua marketing automation system

• Work with marketing and web teams to create landing pages

• Maintain and cleanse email contact database within marketing CRM and Salesforce

• Monitor and ensure the sending and deliverability health of marketing CRM

• Create workflows associated with email campaigns; including list segmentation, validation, QA and deployment

• Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, CTAs, send time, and new features intended to improve performance

• Perform rendering testing across desktop and mobile devices to ensure emails properly display

• Understand the lead flow processes and data flow between Hubspot, Salesforce and websites

• Analyze email and contact marketing data to develop insights and make recommendations on areas for optimization

• Collaborate with our creative and strategic internal teams on email creative, copy and template structure based on best practices

• Deliver automated reporting based on weekly and monthly campaign performance, identify trends, track performance and improve conversion rates for campaigns. Report on engagement including opens, clicks, unsubscribes etc

Preferred Qualifications:

• 2 years of experience managing a B2B email marketing program that leverages Hubspot platforms

• 2 years of experience working within a marketing CRM and automation environment

• Experience with deliverability tracking and health monitoring tools

• Understanding of SPF, DKIM, and DMARC requirements

• Experience with IP and sending domain management

• 2 years of experience segmenting, curating, and cleaning email contact databases

• Up-to-date with the latest trends and best practices in email marketing 

• Experience in optimizing landing pages and user funnels

• Knowledgeable in Google Analytics and heatmap tracking

• Excellent organizational skills and ability to handle multiple digital initiatives simultaneously

• Strong analytical skills, data-driven thinking and motivation to constantly find new ways to improve

• Strong attention to details, self-motivated with a strong work ethic

• Knowledge on latest digital marketing trends, best practices and innovations

• Analytical thinker able to generate reports on the performance of online marketing activities and make recommendations based on those results

Candidate may reside anywhere in the US

#LI-RH1

Basic Requirements

• High School Diploma or GED required, Bachelor's degree nice to have
• 2+ years of experience working in email marketing
• Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.

Vaccine Requirement

Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Motorola Solutions and maintain compliance with these requirements.

Travel RequirementsUnder 10%
Relocation ProvidedNone
Position TypeExperienced
Referral Payment PlanYes

Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits effective Day 1
• 401K with Company Match and Day 1 vesting
• 9 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.