Email & Performance Marketing Manager

Location: Remote and New York City

REMOTE FIRST CULTURE  We are a remote-first company: our people occupy all 4 US time zones and 2 EU time zones. We have an office in Manhattan, New York, and Miami.

Vic.ai is pioneering the use of autonomy and intelligence to digitally transform accounting and finance processes to improve productivity, decision-making, and ROI. Vic.ai addresses the most manual and inefficient task in accounting – invoice processing – to improve its speed and scalability, and ultimately enable customers to reinvent their accounts payable operations and improve financial management. By processing more than half a billion invoices with up to 99% accuracy, Vic.ai has helped 10,000+ customers achieve nearly $188 million in cost savings and 6 million hours in time savings. Vic.ai is jointly headquartered in New York City, Miami,  and Oslo, Norway. 

We're a Series C-funded company and are fortunate to have some renowned investors and partners: Costanoa Ventures, Cowboy Ventures, GGV Capital, and ICONIQ Capital.

We invite you to check out our blog posts over the past year! Follow this link to our site. Role

Role

Vic.ai’s marketing team’s goal is to increase the awareness of Vic.ai and optimize lead flow among enterprise companies looking for a pioneering AI software solution. Join our small but mighty marketing team if you want to work with talented cross-functional teams pursuing the unknown in an agile and vision-driven manner. Our success is shaping the future of finance.

The Email & Performance Marketing Manager is responsible for our end-to-end email marketing strategy and paid marketing channel performance to generate Sales Qualified Leads ultimately. The role works closely with both sales and marketing teams to identify a target audience and report on the results of various email marketing and paid marketing campaigns.

What you’d do…

• Set up, manage, and optimize email marketing campaigns (nurturing sequences, drip campaigns, prospecting campaigns, newsletters), including managing an email content calendar and setting up high-converting landing pages via Hubspot
• Identify and grow our target email audience and improve open and CTRs through list segmentation, personalization, and growth hacks
• Regularly review and optimize all campaigns for positive ROAS
• Set up dashboards and automated reporting, including attribution models, content and campaign tracking, sales stage and revenues in Hubspot
• Manage performance marketing campaigns, in collaboration with external agency/ies, for lead generation via paid search and social
• Streamline and improve cross-channel marketing processes and campaigns
• Conduct regular conversion rate optimization audits and execute A/B tests to improve conversion rates 
• Keep Vic.ai competitive, stay up to date with the latest marketing strategies and technologies
• Monitor the competitive landscape and uncover new opportunities

If you fit the following, you’ll love building with us….

•  4+ years of experience in a similar role as well as experience building effective   multi-channel marketing strategies, including email marketing, PPC, social media and other digital channels
•  In-depth knowledge of working in Hubspot is a must, and Salesforce is a plus
• Solid understanding of the sales lifecycle, segmentation and ABM marketing as a whole
•  Proven track record of running successful email and paid marketing campaigns
• Impeccable grammar and writing skills
• Ability to track, measure, and report on results to determine ROI
• Experience in A/B testing and excellent analytical skills with the ability to provide actionable insights from data

What we offer....

• Vic.ai is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. At Vic.ai, we value humility and authenticity and we encourage our employees to bring their original, best selves to work.

  As a team member, you will receive:

• Competitive salary and stock options
• 401K with an employer match
• Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)
• Monthly Wellness stipend 
• CitiBike membership
• Generous maternity and paternity leave
• The opportunity to work remotely, including a stipend for your home workstation setup
• Monthly allowance for Office Space (We Work or similar)
• Virtual team-building events & awesome swag 
• People-focused culture
• Generous vacation time, family and travel-friendly environment
• Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment 
• Vic.ai also offers in-person retreats to employees. We love connecting in person as a remote-first company.
• The annual salary for this position ranges from $70,000 - $120,000. The actual annual salary paid for this position will be based on several factors, including but not limited to: skills, prior experiences, training, company needs, and current market demands. The annual salary range for this position is subject to change and may be adjusted in the future. This position may also be eligible for salary increases, bonuses, equity awards, and benefits.

Check out all the fun we are having @vicdotai on our Instagram page. Also, don’t forget to follow us on LinkedIn to stay up to date on our AI technology and new career opportunities to join our teams.