Email Program Marketing Manager

Job Description

As the ODP Business Solution's Email Program Manager you will be responsible for all aspects of the email channel - collabo contact strategies, create and manage campaigns including personalization, scheduling, list management, transactional triggering, strategic content creation and analysis of data & reporting. Implementing email strategies and tactics that support company objectives to drive top-line sales, customer acquisition, retention, reactivation and marketing automation email campaigns to the contract business field.

This is a cross functional position, working closely with marketing, creative, legal, the tech teams, merchandising, and IT throughout the organization.

This position will report to the Sr. Marketing Manager and Marketing Director, Day-to-day responsibilities will be focused on working in our ESP (email service provider) and coordinating with various cross-functional teams to see the email production & execution process through from start to finish. This person will be the expert in leveraging Salesforce Marketing Cloud, initially; and Adobe Marketo to drive the program forward, and become the go-to person for all automation and data-related initiatives related to email.

Primary Responsibilities:

• Lead the operational implementation of email communication for promotional, acquisition, retention, penetration, upsell, marketing, etc.

• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
• Work with the tech team, copywriters, and graphic designers to develop and implement email content strategy.
• Conduct A/B testing to continually provide detailed reports of findings and implement learnings for optimization.
• Work with various stakeholders to set up segmentation to ensure the alignment or campaigns to target audiences are correct.
• Work with Tech team to maintain a database of customers who have opted to receive our correspondence.
• Assist in deploying & reporting on A/B and multivariate tests and optimization efforts.

• Act as the primary liaison between internal and external cross-functional teams for all email triggers/automations.

Education and Experience:

• Bachelor's Degree or equivalent experience in Marketing, Business, Computer Science or related field

• 7+ years experience

• Prior experience working in Adobe Marketo & Sales Marketing Cloud
• Prior experience working in analytics software, such as Google Analytics and awareness of GA4
• Familiarity with Adobe Creative Suite
• Proficient in Microsoft Office with intermediate skill using Excel
• Basic understanding of HTML
• Strong understanding of Email Marketing best practices
• Ability and willingness to learn new applications, processes, tools, and systems
• Must be comfortable communicating professionally with a wide variety of internal and external stakeholders at various levels.
• Ability to multitask, prioritize and manage several projects at once - staying flexible to pivot as business needs change at a moment's notice
• Experience working with triggered and automated email campaigns a plus

• Experience working in the B2B space preferred

About The ODP Corporation

The ODP Corporation (NASDAQ:ODP) is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, a B2B digital procurement solution, online presence, and a network of Office Depot and OfficeMax retail stores. Through its operating companies Office Depot, LLC; ODP Business Solutions, LLC; Veyer, LLC; and Varis, LLC, The ODP Corporation empowers every business, professional, and consumer to achieve more every day.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified. Other duties may be assigned.

Pay, Benefits & Work Schedule

The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.

How to Apply

Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button.

Equal Employment Opportunity

The company is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.

We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.