Email Retention Developer

We are the champions of childhood

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

The Email Retention Developer is responsible for the coding of emails and scheduling campaigns, taking creative imagery and turning them into promotional emails, automated trigger emails and SMS messages. The role will work cross-functionally with creative, email and website team to implement the strategy from the email marketing strategy team.

• Develop email templates for batch & blast and automation programs across advertiser segments with a focus on email deliverability and effectiveness to drive clicks and conversion.
• Partner with Marketing Content, Design, Sr. Email Manager and Analytics teams to continually refine advertiser experience and drive deliverability and timeliness KPIs.
• Execute complex and time-critical projects using an organized and methodical approach.
• Help to develop requirements and work with respective teams on scoping and prioritization.
• Propose and implement A/B testing strategies to optimize deliverability and engagement across email clients / inboxes
• Work with IT to identify and maintain evolving requirements of email deliverability and user experience
• Develop and maintain a modular, dynamic and segmented email program · Learn + understand the business to act as a final checkpoint in coding emails
• Utilize AI where applicable to create efficiencies in email creation

What you'll bring:

• BS/BA degree or equivalent years of experience.
• 1+ years experience in email development
• Experience building out email templates and initiatives that support marketing and sales organizations for long term growth.
• Expert in languages: HTML5/CSS3 and other similar languages.
• Building email templates for a modular, personalized email program
• Coding for email deliverability across various email clients (i.e. Gmail, Outlook, etc)
• Effective communicator that can partner across teams, helping to define and govern best-in-class email practices.
• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity.
• High comfort with and passion for data driven decision making.

Hanna Talent Cultivation Standards:

With a rise in cyber-criminal activity, please note Hanna will never:

-Ask for any sensitive personal information via email, text, or other forms of instant messaging

-Interview you via email and/or send you a list of questions in lieu of an interview

-Extend an offer without speaking to you via phone or video call

-Ask for bank account or financial information during the recruiting process

Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaander$son.com).

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.