Email Specialist - Contract Role

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So, if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for an Email Marketing Specialist to join our Marketing Operations team. You are an email and marketing automations expert who can develop, deploy and report on sequenced, ad-hoc and triggered email and other automation campaigns. You will build acquisition, engagement and retention campaigns to nurture our key customer audiences efficiently through their customer journey.  

What You'll Do:

• Execute automated marketing campaigns with the goals of driving revenue and customer engagement
• Work cross-functionally with Product Marketing Managers, Content, Brand Design, Experiential / Activation teams and Business Development to strategize, build and ensure program cohesion across platforms
• Plan and execute QA testing initiatives across campaigns
• Monitor email performance & report findings to stakeholders
• Plan and execute A/B testing initiatives to optimize performance by turning insights into results and influencing future strategies 
• Leverage audience segmentation & targeting to create diverse email programs throughout the customer lifecycle
• Share HTML emails with key partnerships (i.e. Little League, State Associations, Tournaments) to deploy to their audiences

Who You Are:

• 3+ years of email marketing experience with an understanding of full lifecycle marketing, triggered messaging, and audience segmentation
• Hands-on experience with marketing automation platforms (Braze or Iterable and HubSpot desired) with a heavy emphasis on email automation, process, measurement and analytics
• Understanding of responsive email design, QA testing, and email best practices
• Have a deep understanding of how data is connected and activated across digital channels, especially email, to drive superior business performance 
• Capable of editing and troubleshooting HTML and CSS 
• Basic knowledge of sports required
• Ability to work cross-functionally across multiple teams and organizations
• Prior management of email campaigns with strong organizational, communication, and coordination skills
• Experience working in a start-up to scale environment
• Previous SaaS experience in both B2B and B2C preferred
• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this contract position is between $40-50 per hour. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and fair pay.