EMEA Applied Analytics Professional

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities

Data powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results?

The Applied Analytics team directly impacts the direction of the marketing organization and all of IBM. We provide insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution.

In this role you will work with Marketing (Demand Strategists Paid Media Specialists also Digital Specialists) and Business teams (Digital Sales) on challenges around strategy and execution that can be improved through the power of data & analytics. The focus of this role is on audience generation and in the mid to lower part of the marketing funnel: capturing demand through our web presence to response to lead management and sales analytics. Special projects on specific tactics (i.e. events) or upper marketing funnel – i.e. early-stage audience targeting via paid media investment – complete the duties.

Required Technical and Professional Expertise

• 5+ years relevant work experience including marketing
• Deep critical thinking skills and consulting skills paired with curiosity to pursue open-ended problems via data
• Strong business acumen with the ability to develop data-driven business recommendations
• Technically skilled to work with complex datasets using advanced Excel/SQL to process and analyze data
• Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
• Solid experience with Excel and Powerpoint (or other visualization tools)

Preferred Technical and Professional Expertise

• Languages – English expert others is a plus.
• Work experience in a data-driven technology business or company with a sophisticated data stack
• Technically skilled to work with complex datasets using R/Python or other query tools to process and analyze data is a plus
• Experience with Salesforce.com is a plus
• Experience with Cognos / Tableau or other data visualization tools to facilitate flexible analysis of business performance and associated root causes is a plus MEMBERS.