EMEA Marketing Programs Specialist

Department: Demand Gen-420

About our team

The EMEA Field Marketing team is a critical component of Okta’s ambitious growth strategy in the region. We are a passionate, high-impact group that works in close partnership with Sales and other cross-functional teams to drive pipeline, accelerate opportunities, and build brand presence.

About this role

As a Senior EMEA Marketing Programs Specialist, you will be responsible for the design and tactical execution of integrated, multi-country marketing campaigns across the EMEA landscape, targeting specific account lists. Success in this role requires a blend of program planning, an understanding of the EMEA market, and close cross-functional collaboration with teams like Field Marketing, Performance Marketing, and xDR to deliver measurable pipeline and revenue growth.


What you will do

• Design, execute, and optimize integrated, multi-country marketing programs across the Europe, Middle East, and Africa (EMEA) region, with a primary focus on driving new business and accelerating pipeline.
• Be an hands-on contributor, blending planning with tactical execution to ensure programs are tailored for diverse EMEA markets and hit specific target account lists.
• Establish and maintain close cross-functional alignment with Field Marketing,and other functional stakeholders
• Collaborate closely with Performance Marketing to integrate paid media approaches into campaigns for maximum reach and impact.
• Leverage and integrate our partner ecosystem into program strategies as appropriate to amplify results.
• Proactively explore and utilize emerging technologies, including AI, to continually improve marketing program effectiveness and efficiency.
• Your programs will be focused on the Enterprise segment, with an ‘always on’ plan running into SMB

What experience you have

• Demonstrable experience creating and executing end-to-end marketing programs at scale within a B2B technology environment, preferably for the EMEA region.
• A strong understanding of effective targeting and segmentation strategies to ensure marketing efforts are focused on the highest-potential accounts.
• Proven hands-on experience and familiarity with various paid media approaches and their strategic application in integrated campaigns.
• Excellent collaboration and communication skills, with a track record of successfully working with sales (including xDR) and other cross-functional marketing teams (e.g., product, global, field).
• A data-driven mindset, comfortable with tracking performance, and using insights to optimize programs for pipeline and revenue growth.

Why you are excited about the role

• You are passionate about driving tangible business outcomes, specifically pipeline and revenue growth
• You thrive in a highly collaborative and cross-functional environment, excited by the prospect of partnering with multiple teams 
• The opportunity to blend strategic thinking with hands-on, tactical execution across a diverse market appeals to your dynamic work style.
• You are committed to continuous learning and are interested in leveraging new tools and technologies, including AI, to push the boundaries of marketing effectiveness.

Why we are excited about you

• Your ability to blend program planning with tactical execution is exactly what is needed to make this new role a success.
• You bring experience of creating and scaling complex marketing programs that directly contribute to pipeline and new business acceleration.
• Your collaborative spirit and experience working effectively with teams like xDR, Field Marketing, and Performance Marketing show you can navigate a complex organization to achieve shared goals.
• Your data-driven approach and focus on tracking, and reporting on ROI and pipeline metrics align perfectly with our growth objectives.
• You are proactive and ready to take ownership in a  dynamic EMEA landscape.

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