EMEA Partner Experience Marketer

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers in Bucharest who are helping technology support a positive global transformation.

OUR TEAM

Our Ecosystem marketers have a deep understanding of IBM business partners: how they sell how they make money and what their priority offerings are. A critical part of our Marketing & Communications organization they drive partner-led demand programs to scale business growth for IBM’s technology in line with our strategy based on Hybrid Cloud and AI.
They enable effectiveness and efficiency of motion and brand go-to-market including services to increase business partners’ skills competitiveness revenue and IBM footprint in their overall business.

The EMEA Partner Experience Marketer is aligned to all EMEA Geography with a focus on Nordics and CEE (NCEE). He/She designs high-standard experiences to engage enable and activate our business partners in their end-to-end buying journey and across all pillars of Partner Experience (events feedback communications partner advocacy and success stories) and coordinates NCEE market event initiatives and works closely with the entire Ecosystem team.

Your Role and Responsibilities

• Aligned to the EMEA and NCEE Marketing and Sales teams and priorities to support and coordinate across all Partner Experience pillars and Global initiatives.
• Manage and execute planned events to engage with business partners in the Geo/Market
• Create and activate Partner experiences across all touch points
• Localize Global driven enablement strategy & plans based on NCEE need. Support EMEA & NCEE specific activities with focus on marketing skills enhancement for NCEE partners
• Drive amplification in market of GEO &/or WW-driven projects
• Replicates best practices coming from other Geos/Markets to improve local Partners’ engagement proposes and executes new initiatives that can be further replicated across Markets
• Collaborates with current and potential partners ecosystem colleagues and fellow marketers to learn co-create and share feedback

Required Technical and Professional Expertise

• Strong business partners marketing fundamentals and previous experience in working with and for business partners.
• Able to orchestrate partner enablement strategies which motivate business partners to collaborate with IBM and enable effective marketing and sales relationships)
• Event management experience
• Has experience working in digital automation customer experience and/or customer service roles
• Fluent in English
• Proficiency in Microsoft Office tools
• Strong networking negotiation and influencing skills with marketing and sales colleagues
• Strong ability to adapt in new environments and drive continuous improvement
• Bachelor or Master‘s Degree

Preferred Technical and Professional Expertise

• Partner marketing experience in a B2B environment having first-hand experience and a track record of successfully developing marketing strategy and programs
• Experiments constantly embracing a client-centric mindset to find new ways to satisfy Partner needs
• Highly collaborative – able to represent ecosystem in meetings and discussions building effective teaming relationships within ecosystem marketing and with other marketing and business areas
• Is passionate about people: we value a focus on relationships over experience working in high tech or ecosystem
• The best candidate has an entrepreneurial mindset and appetite to stretch the role constantly reimagining what it can deliver.
• Understand evolving partner Ecosystem landscape partner business models how partners make money how they create demand and relationships between vendors and partners.