Employer Brand Marketing Consultant

• Position reports directly to the Head of Talent Brand Onboarding and TA Operations for daily functions and employer brand strategy with a dotted line reporting to the Head of Media Relations to ensure message framing consistency and collaboration

• Works closely and collaboratively with media and internal communications teams to drive unified messaging and strategic alignment across initiatives audiences and channels.

• Collaborates closely with TA leaders recruiters sourcers Inclusion team Business Resource Groups Marketing Brand and external agencies.

• Refresh and implement MassMutual's Employer Value Proposition (EVP) across internal and external touchpoints

• Drive brand consistency and differentiation across all recruiting assets content and platforms

• Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In LinkedIn)

• Develop curate and manage digital asset collections featuring imagery of people places and objects to support employer branding efforts

• Conduct annual employee shoot to refresh photo galleries for digital and branding assets

• Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP markets and current talent needs

• Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g. Boston Globe's Top Places to Work Built-in's Best Places to Work)

• Build a repository of brand storytelling content that highlights culture benefits leadership and purpose

• Owns content strategy and performance of careers.massmutual.com including overall copy CMS updates SEO optimization and campaign landing pages

• Create career area content aligned with MassMutual messaging that informs and inspires diverse job seekers

• Create the Programmatic Display and Programmatic Jobs Plan & Strategy - allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns building in-house capabilities while reducing external agency reliance

• Provide support EVP guidance and talent brand consistency to our affiliates globally

• Curate content to cultivate and nurture prospects and candidate relationships through personalized communication outreach and centralized prospect/candidate data

• Extract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisions

• Manage licenses usage expectations and KPIs

• Host trainings best practices and document SLAs for use of the platform

• Responsible for our core strategic recruitment marketing infrastructure that connects brand content and data to attract high-quality candidates efficiently

• Manage our strategic partnership that supports our recruitment marketing and talent attraction ecosystem

• Govern the centralized recruiting platform for MM career site job distribution advanced job description content and performance analytics

• Centralize our employer brand storytelling and candidate experience while ensuring consistency compliance and scalability across all hiring locations.

• Curate content expansion (Hub pages) and drive next opportunities to elevate our employer brand and improve candidate engagement

• Host QBRs and ensure SLAs and KPIs are met by the vendor

• Monitor campaign performance using key metrics (e.g. click-through rates application conversion engagement scores) and continuously refine strategies for greater impact.

• Use Performance Dashboard to pivot site traffic and pipeline engagement to refine strategies

• Track ROI on events and campaign investments from multiple recruitment marketing channels

• Lead the design and delivery of paid and organic campaigns to build pipelines for key roles in various departments

• Create targeted messaging and retargeting strategies to nurture passive and event-acquired prospects through CRM and digital media

• Lead employer brand support for recruiting events and conferences including internal hiring activations and external industry events

• Partner with TA Directors and recruiters to understand the target audience and hiring objectives for each event and develop custom content branded collateral messaging guides and follow-up communications to support prospect engagement

• Serve as the main liaison between TA Creative Brand and Marketing teams to ensure all event materials-booth design signage digital slides giveaways-align to our EVP and create a cohesive inclusive candidate experience

• Support recruiters' post-event with branded nurture journeys CRM integration and storytelling assets to continue building interest and pipeline momentum

• Manage branded gifting for events onboarding and recruiting campaigns

• Oversee design ordering and inventory of MassMutual swag for new hires exec onboarding and conference giveaways

• Bachelor's degree

• 7+ years of proven experience in employer branding in combination with recruiting communications and/or broader marketing experience

• 3+ years' experience with CMS (content management system) tools CRM platforms (i.e. Radancy) and analytics

• 3+ years' experience with marketing design tools (i.e. Canva video editor Sprinklr)

• 2+ years' experience with managing talent events email campaigns and branded experiences

• 2+ years' experience in recruitment marketing CRM and digital advertising

• Deep understanding of employer branding and talent marketing

• Passion for inclusive storytelling and purpose-driven work

• Proven ability to collaborate across teams and influence without authority

• Strong writing and storytelling capabilities across formats

• Agile proactive and comfortable managing multiple priorities

• Experience creating content for diverse multi-channel audiences

• Regular meetings with the Talent Brand Onboarding TA Operations and Communications teams

• Focused one-on-one meetings with your manager

• Networking opportunities including access to Asian Hispanic/Latinx African American women LGBTQIA+ veteran and disability-focused Business Resource Groups

• Access to learning content on Degreed and other informational platforms

• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

What We Do

Since 1851 MassMutual’s commitment has always been to help people protect their families support their communities and help one another. This is why we want to inspire people to Live Mutual. We’re people helping people. Together we’re stronger.

Why Work With Us

MassMutual has the financial security and stability of a 170+ year old company with the culture and energy of a startup. We work every day with the customer front of mind to build the best digital experience in the industry.

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