Employer Branding Program Manager

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. The location for this position is flexible.

Are you a social media influencer? Have a knack for telling other individual's stories through media? Possess a large personal following on Instagram, X, or LinkedIn? If so, we are looking for you!

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

This individual will be responsible for building and driving Association-wide employment & recruitment brand initiatives with consistent messaging, alignment with Association values and strategic business goals, and an emphasis on attracting diverse talent to our open positions.

Employer Branding

• Build and lead the Association's employer branding initiatives on Glassdoor, Indeed, social media platforms (Instagram, LinkedIn, X, Blog, Facebook), & iCIMS CRM (Nurture), as well as initiatives on our careers page
• Partner with the national and local Communications teams, Diversity, Equity, and Inclusion team, and other key leadership to build content that employees and recruiters can use to amplify awareness of our employer & recruitment brand, internally and externally
• Lead the development, delivery, and training of compelling social media content focused on the Association's culture and employees through strong storytelling
• Lead "TheAHALife content creators" internally by engaging with the cohort, providing a vision and relevant action steps
• Deliver ongoing education & training at various events (e.g. new hire orientation, ERG meetings, and with various departments/regions) to create awareness of the employer brand and how others can best support
• Drive metrics & measurement for enhancing #TheAHALife employer & recruitment brand campaigns and initiatives, including the analysis of data to recommend continuous improvement for the program

Recruitment Marketing

• Through close coordination with our leaders, create and implement the Association's Talent Attraction social media content & imagery (e.g. Facebook, X, TikTok, Instagram, LinkedIn, iCIMS Nurture, iCIMS Social Distribution, etc)
• Lead and monitor external sentiment sites like Indeed & Glassdoor by writing review responses and soliciting reviews from employees at key milestones in an employee's career journey
• Influence and guide messaging & campaigns for our centralized employee referral program.
• Evaluate and optimize the candidate experience from our careers site through application in iCIMS - e.g. minimizing steps in the process and helping to provide clarity & excitement with communications
• Engage recruiters and hiring manager to best understand our harder-to-fill roles, then support marketing ideas with content generation and targeted campaigns
• Create and maintain hiring manager, new hire, and non-hire survey solicitation to measure/monitor manager & candidate experience, then present the analysis to leadership for next steps

The salary range for this role is $56,300/year to $75,000/year. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The job application window is expected to close on Friday April 12 at 5pm CT.

Want to help get your resume to the top? Take a look at the experience we require:

Qualifications

• Bachelor's Degree or relevant years of experience
• Two (2) to Five (5) years of experience creating media content for a corporate environment
• Experience in talent branding/employer branding or highly similar experience
• In-depth knowledge of social media analytics tools such as Sprinklr and how social media and content are amplified for stronger attraction (e.g., search engine optimization and marketing)
• Experience in journalism, interviewing and writing engaging personal stories of others
• Knowledge of the MS Office Suite
• Experience in sourcing and recruiting practices, including engaging a diverse candidate pool, preferred
• Experience in using tools like Photoshop and Canva to craft digital content (knowledge of iCIMS Video Studio or video editing, preferred)
• Ability to work collaboratively with a variety of partners at all seniority levels and across a wide variety of departments
• Ability to develop appropriate collateral materials, including imagery and content, to be used in recruitment & employer branding campaigns
• Ability to self-motivate, work independently, and be resourceful

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
• Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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