Employment Branding & Communications Lead

Our team is seeking a dynamic, creative Employment Branding & Communications Lead to play a pivotal role in shaping and enhancing our employer brand. The ideal candidate will have experience at an employment branding consultancy or doing similar work at a marketing agency. This new role will be responsible for developing and executing branding and communication strategies across a variety of platforms and channels. The ideal candidate possesses a deep understanding of email campaigns, video content and production, LinkedIn & Handshake campaigns, and has the ability to construct comprehensive annual communication plans that align with our company's values and goals.

Responsibilities:

• Collaborate with cross-functional teams to develop and refine the company's employment branding strategy, ensuring alignment with overall business objectives

• Create compelling narratives that highlight PMG's culture, values, and opportunities for prospective candidates

• Craft and curate engaging content that resonates with diverse talent pools, including videos, articles, and social media posts

• Ensure a consistent tone and voice for all employment branding materials to maintain a unified and authentic brand presence

• Plan and execute LinkedIn campaigns to attract top-tier talent, leveraging targeted content, sponsored posts, and networking opportunities

• Plan and execute Handshake campaigns to establish meaningful connections with potential candidates and nurture relationships over time

• Collaborate with cross-functional teams to develop and manage campaigns aimed at conveying the employee experience, growth opportunities, and the overall value proposition of joining PMG

• Conceptualize and help produce compelling video content that showcases the company's workplace culture

• Design and implement comprehensive annual communication plans that outline the strategic direction and key initiatives for various audiences

• Monitor and analyze the performance of branding and communication efforts, making data-driven adjustments to optimize results

Skills & Experience:

• Bachelor's degree in Marketing, Communications, or related field

• 4+ years of experience in employment branding, communication strategy, or related roles, preferably at a marketing agency or employment branding consulting firm

• Proven track record of successfully developing and executing comprehensive employment branding and communication strategies

• Experience conceptualizing and creating high-quality video content 

• Experience with LinkedIn & Handshake campaigns

• Exceptional verbal communication, writing, and editing skills with the ability to craft compelling narratives and messaging tailored to different audiences

• Proficiency in measuring the effectiveness of branding and communication efforts

• Excellent project and time management skills, including the ability to manage multiple campaigns and projects simultaneously

• Creative thinker with a keen eye for design and aesthetics, coupled with the ability to maintain a consistent brand image

• Ability to develop strong collaborative relationships with team members and stakeholders