Engagement Editor

Description

The Engagement Editor will play a crucial role in managing and expanding Ad Age's presence across multiple platforms, including social media, newsletters and SEO. You will collaborate closely with web and social media editors, journalists and the events team to package editorial content, boost reader engagement and grow audience loyalty. This position requires a blend of editorial expertise, digital strategy and creativity, making it ideal for someone who thrives in a fast-paced media environment and is passionate about audience growth through multiplatform content. The ideal candidate will be eager to learn about the Ad Age audience and our coverage, from agency news to marketing to brand creativity and AI.

Responsibilities:

• Social Media Management: Collaborate with the Social Media Editor to strategize, create and maintain the tone of voice across all Ad Age social channels. Grow and manage the social media presence through content creation, including short-form video and native platform posts.

• Newsletters: Help oversee and grow the newsletter operation by increasing send volume and effectiveness, expanding with new products and ensuring newsletters are engaging, error-free and aligned with the brand voice.

• Multiplatform Engagement: Aid in managing other engagement channels, including mobile and desktop alerts.

• Video Promotion: Assist in promoting live and recorded video content across platforms to maximize reach and engagement.

• SEO and Analytics: Use SEO insights to enhance impressions and CTR to optimize content discovery. Work with web analytics tools to track and improve content performance.

Qualifications:

• 3+ years of experience in social media journalism, content editing or digital media, with a strong understanding of editorial content strategy and audience engagement.

• Strong editorial skills with proven ability to copy edit and optimize content for clarity, engagement and SEO best practices.

• Experience creating and managing digital content calendars and newsletters.

• Ability to manage social media across multiple platforms (LinkedIn, Facebook, Twitter, Instagram, TikTok), with proficiency in management tools.

• Proven success in growing engagement across social media platforms, newsletters and SEO strategies.

• Strong proficiency in web analytics tools to analyze performance and make data-driven decisions.

Preferred Skills

• 3+ years of experience in digital media. 

• Basic video editing and graphic design skills are a plus.

• Strong interpersonal and collaboration skills with a keen understanding of digital media trends and audience behaviors.

Ad Age is based in New York City but will consider remote work from a state listed on our career site. Must work Eastern Time Zone if remote.

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Pay Transparency Disclosure:

The estimated salary range for this position is $60,000 to $85,000.

The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.

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Brand Overview:

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

www.adage.com
@ad-age

@adage

About Crain Communications: 

Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain’s brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain’s regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today’s business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com.