Engagement Marketing Analyst (Contract) - Manila, PH

Company Description

Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Ireland, the Philippines, and most recently, Windsor, Canada!

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace.

• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes

At Balsam International, our Philippine Regional Operating Headquarters, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. Being recognized as one of the Philippine’s Best Work Places by the prestigious Great Place To Work organization is a testament to this.

We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010 with occasional in-person meet-ups and events to help build relationships and foster camaraderie.

Team Manila represents nearly every function in the company — from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup.

• Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPH
• Balsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimited

At Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Job Description

Join Balsam International as a contractual Engagement Marketing Analyst and lead innovative strategies across Social Media & Reputation Management, Content & Influencer Marketing, and Customer Relations Marketing. Manage impactful campaigns, analyze performance, identify opportunities, and collaborate on projects that drive success. Be part of our diverse, equitable, and inclusive team, creating joy and optimizing future initiatives while sharing insights with our dedicated team.

What you’ll be doing:

Overall Engagement Marketing Execution

1. Assists in monitoring the brand’s social media channels (Facebook, Instagram, X, Pinterest, TikTok) and campaigns.
   • Creates copy and assets for the social media calendar.
   • Monitors social media & influencer campaigns and flags issues that may come up.
   • Engages with audience and community members via comments and direct messages.
2. Assists in the brand and products’ online reputation.
   • Moderates and solicits for reviews on sites such as Trustpilot and Power Reviews.
   • Updates Customer Review file for cross-functional teams.
3. Assists Influencer Marketing initiatives and activities.
   • Monitors ongoing campaigns and flags issues that may come up.
   • Replies to unsolicited influencers.
   • Conducts initial outreach to influencers.
   • Updates trackers and analytics data on social platforms
4. Monitors and keeps up with marketing and competitor trends, topics, articles, and news to be shared as learnings within the team or to the brand’s social communities.
5. Helps in managing all our SM channels and review sites.
6. Documents processes, strategies, and campaigns for internal and external reference.
7. Delivers high-quality results on projects of low complexity; output meets and/or exceeds established timelines.

Email Marketing Execution & Analysis 

1. Assists in the development and management of email marketing initiatives. 
2. Helps manage and execute email campaigns.
3. Updates creative briefs for asset requests and monitors JIRA tickets.
4. Conducts email proofing to check all email campaigns and flows are precise and flawless prior to deployment.
5. Assists in performance tracking and reporting for stakeholders on a weekly basis.
6. Assists in launching email campaigns and influencer vetting.

Performs other duties that may be assigned from time to time.

What we’re looking for:

• Bachelor’s Degree in Marketing or any related fields.

• Minimum of one (1) year of relevant experience in Engagement Marketing channels such as Social Media, Content, Influencer, or Email List any desired skill set. 

• Proficient in MS Office – Outlook, Word, Excel, PowerPoint.

• Experience in Marketing is not required but is definitely a plus.

Location: The Engagement Marketing Analyst (Contract) position is a work-from-home position for Balsam International Unlimited Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac areas only.

Our must-haves:

• Must be open to joining some face-to-face gatherings, like our monthly functional meetings and quarterly teamwide events.
• Must have a back-up laptop or desktop for use, if primary laptop encounters issues.
• Must have a fast, reliable DSL, Fiber or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 10MBPS.
• Must have a back-up internet connection of the same speed, if primary connection becomes spotty.

Note: An online assessment will also be part of the recruitment process.

Status: This is a contractual position with no benefits included.

Duration: This post will run for four (4) months only.

Hardware Provision: Company-issued Laptop will not be provided.

Additional Information

All your information will be kept confidential according to EEO guidelines.