Engagement Marketing Specialist (Loyalty Program)

We’re looking for a confident, energetic self-starter interested in helping us launch and expand new marketing, nurture and affinity programs with one of our key stakeholders: the service provider. Service providers - those on the side of the road helping our clients’ customers - are integral to the success of our business and we are on a mission to be the premier partner for them to work and grow with.

The ideal Engagement Marketing Specialist will work with the Senior Manager of Engagement Marketing and team, as well as outside vendors and Agero’s Network and Operations organizations, to think outside the box to develop nurture campaigns and comms plans that strengthen and broaden Agero’s existing relationships with this audience, with particular focus on owning the upcoming launch, ongoing expansion and optimization of a new loyalty program.

The Engagement Marketing Specialist will utilize internal and external resources to deliver integrated marketing communications campaigns, both ad-hoc and automated, comprised of: emails, one-pagers, guides and video scripts, web site design and content, trade shows and events support primarily to a B2B audience. An excellent writer and communicator, the Engagement Marketing Specialist produces print, e-mail, and web communications and participates in the strategy, creation and execution of engagement activities that help achieve positive visibility within our industry, are used to recruit, retain, educate and embrace third-party partners, and help clarify and establish a consistent company brand. This role requires a strong blend of creativity, analytical thinking and project management skills.

• Uses critical thinking and problem solving skills to develop detailed automation campaigns using HubSpot CMS.
• Coordinates cross functionally to determine target audiences and objectives of upcoming communication pieces.
• Participates in development of/supports execution of compelling communication plans to engage stakeholders and drive awareness about our program benefits, updates, and promotions; maintain content marketing calendar.
• Partners with departments to solicit feedback and evaluate effectiveness of current communications vehicles, identify possible improvements, and devise measures of effectiveness of deliverables.
• Collaborates cross-functionally with Network, Operations and Platform teams to ensure seamless integration of nurture programs with other business activities.
• Writes, designs and edits a variety of communication materials in support of campaigns.
• Designs appropriate metrics to measure the effectiveness of communication efforts and coordinates with appropriate business teams to provide actionable insights that drive continuous improvement and optimization of initiatives.
• Gathers and leverages stakeholder feedback to identify pain points and opportunities for enhancement within the loyalty programs.
• Draw insights from loyalty campaigns and support iterations and enhancements for our service provider loyalty program hand in hand with other departments.
• Collaborates with external vendors and partners, such as technology providers and agencies, to ensure the ongoing successful execution of loyalty initiatives.
• Assumes additional responsibilities as requested.

Required:

• Strong written and verbal communications skills, including ability to translate technical material into succinct, digestible stories for B2B and B2C audiences
• The ability to handle multiple projects and consistently meet multiple deadlines
• The ability to work collaboratively within a team and with minimal supervision
• Demonstrated ability to create, implement and maintain content standards across an organization
• Demonstrated experience working with senior level executives

• Experience contributing to or overseeing company social media channels
• Strongly proficient in HubSpot 

Preferred:

• Hands-on experience with key digital media disciplines/tools, such as: brand website development, social media marketing/community management, web content, and email marketing.
• Strong preference for prior loyalty marketing experience or familiarity with loyalty marketing best practices
• Adaptability and willingness to learn in a dynamic and evolving industry.

• United States: AZ, FL, NC, IL, KY, MA, MI, NM, TN, and VA
• Canada: Province of Ontario